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Social Media Training

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Breakthru Beverage FL

on 28 August 2015

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Transcript of Social Media Training

To start using Instagram, you'll first have to
download the app
for your iPhone/iPad, Android or Windows Phone.

Once the app is installed on your device,
tap to open it
Create a
username and password
and fill out your profile info (ex: email, name)

Social Media Training

how to sign up

the first step to being a Premier "socialite" is signing up...
how many of you are already signed up on Facebook?
Go to
on your computer or mobile device.
If you are using a mobile device, you can use the
Facebook app

or use your
You will be asked to enter:
Email address
You have now successfully signed up for Facebook!
Go back to Facebook.com, your browser or app to begin creating your profile.
how many of you are
already on Twitter?
On the next page, you can
select a username
(usernames are unique identifiers on Twitter) — type your own or choose one Twitter suggests.

Usernames must be
fewer than 15 characters in length
and cannot contain "admin" or "Twitter", in order to avoid brand confusion.

Twitter will send a confirmation email to the address you entered on sign up, click the link in that email to
confirm your email address
and account.

To create an account:

Download the Twitter application on your mobile device or go to
and find the sign up box, or go directly to

Enter your
full name
email address
, and a

Click Sign up for Twitter.


how to use the platforms
to interact with Premier

you will be a pro in no time
have you signed up for Instagram yet?

why this is important to us

being social is like being part of the cool kids club.
You will be asked to confirm your email address before you can begin using Facebook. To
confirm your email address
, check the email account that is associated with the email address you entered to sign up. Click on the link in Facebook's sign-up confirmation email.

how to engage with us

no selfies please
companies who aren't utilizing social media have fallen behind the curve
tell everyone about us!
why should we be using Social Media?
create brand awareness
increase fan base
be content providers
engage with consumers
provide added value
stay relevant
we need to be
we need to be better than these guys...
we need to support our brands
we need to be as amazing as some of our brands
people need to know who we are
Social media should be fun, so have fun with it!
Be VERY careful what you post and tweet.
We would love to have your support.

Be a part of our success.
Spring break fun in #Miami! Enjoying some well-needed fun in the sun with some @herradurateq! @premierbevfl
Our #summer party is now in session! Made these delicious cocktails with @greygoose. #yum @premierbevfl
4am drunk selfie after @jackhoney party!
If you do this, please don't tag Premier
how to interact with a brand on Facebook
After creating an account, Facebook will ask you to enter a series of information to create your profile (you can opt out or enter as much as you want):
Current City/Hometown
Profile Pic
There are different ways you can interact
with the Premier brand on Facebook:

Liking the Premier page
Liking, commenting on, and/or sharing a post
Tagging Premier in your personal post (cannot tag a brand from your mobile device)
Posting directly on Premier's timeline
Tagging yourself in a Premier post
how to like the Premier page

From a Page
: Click Like below the Page's cover photo.
From a News Feed story or an ad
: Click Like or Like Page in the story or ad.
From search
: Type a topic or name you're interested in and click to select a Page from the results. Once you're on the Page, click Like below the Page's cover photo.
how to like, comment, or share

From the News Feed
: as you scroll down your News Feed, you will see the most recent posts from your friends and all of the Pages you have liked
From the brand Page
: you can go onto the brand Page to see all of the brand's posts, you can scroll down the timeline to view
how to tag the Premier brand in your post

You can tag a brand in a post by typing your post and when you are ready to mention the brand you simply type
where a drop down list will appear to select the brand.
You can tag a brand in a photo by clicking the photo to expand, click
tag photo
, begin typing the brand name, and selecting the brand.
how to post on a brand's timeline

From the top of the Page's Timeline:

Type your post into the box.
You can tag friends or add a location. Depending on the Page's settings, you also may be able to add a photo or video.
Click Post.
how to interact with
Premier on Twitter
You can interact with Premier on Twitter by:

Following the Premier brand
Favoriting or retweeting a tweet
Mentioning Premier in your tweet
how to follow the Premier brand

Type "Premier Beverage" or our Twitter handle (@premierbevFL) into the search box at the top of your Twitter homepage. Your results will show a combination of people and Tweets related to your search.
how to favorite and retweet

To favorite a Tweet means to mark it as one of your favorites by clicking the yellow star next to the message.

Retweet (RT)

The act of forwarding another user's Tweet to all of your followers.
how to mention a brand

Type your Tweet into the box on the left side of your screen, or click the
compose new Tweet button
in the top navigation bar.
Make sure your update is
fewer than 140 characters
to mention a brand or user.
how to engage with
Premier on Instagram
how to engage with a brand:

Follow the brand
Like or comment on brand posts
Tag a brand in your photo post
how to follow the Premier brand
Tap the
Explore tab
at the bottom of your app to see some of the most interesting recent photos and videos from around the Instagram community. Use the
search bar
at the top of the Explore tab. Type in "Premier Beverage Company" or our handle "premierbevfl."
how to like and comment on a post
You can like a post by pressing the
heart "Like" button
at the bottom of a post.
To comment, press the
"Comment" button
at the bottom of the post and enter your comment.

how to tag a brand in a photo post
You can tag a brand or user in your photo post two ways:
Type their handle in your post using the
Select the
"Add people"
option and tap and type each user or brand you want to tag in the photo
"Oh yea! Getting drunk with @JoseCuervo! #shots"
Again, do not tag Premier
create relationships
Best practices for tweeting:

use photos, links, videos to capture users' attention
keep tweets short and sweet (only 140 characters)
stay real-time (your tweet won't be relevant later)
use @mentions to start conversation
don't use too many hashtags, no more than 3
retweet or reply to those who tweet at you
what's in it for you?
more awareness
greater success
more $$
Full transcript