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Transcript of Schwarzkopf Professional
Professional Lighteners &Toners
Presented by Hanh, Nikita & Prya
Schwarzkoft's Igora Royal
[ 9- 998 ] Numbering System
Igora colorist's color cream
Working together in perfect unity
There were two distinct periods of fashion for men in the twenties; 1920 till 1925, and 1925 on.
In the early twenties, they wore shorter jackets and saved the old fashioned longer ones for more formal occasions. High waisted jackets were worn with pants. Suit jacket lapels were not as wide so they allowed the wearer to button them up higher. This style is thought to be influenced by the uniforms worn in WWI. Trousers were slim and straight and were never tapered. They were worn short enough to show the socks underneath. It was in this time period that men started cuffing the bottom of their pants. Oxford bag pants became fashionable after 1925. These pants were wider than the pants worn pre-1925. Suit jacket waists returned to the natural waist and lapels were wider and often worn peaked. Loose-fitting non-tapered sleeves started to be worn in this period. Single breasted jackets were worn over double breasted vests. Sporting clothes were more readily available, sweaters and short trousers, a.k.a. knickers, were some of the sportier styles. Morning suits were worn for formal events in the daytime, and tuxedos were worn for formal events at night. The tail coat was regarded as old-fashioned and snobby by this time. The types of hats men wore depended on their class in society. Upper Class men wore a Top Hat or a Homburg Hat, Middle Class men wore a Fedora or a Trilby Hat and Working Class men wore the Classic Newsboy hat or no hat at all. In the summertime, both Upper Class and Middle Class men wore Straw Boaters.
"Scopes isn't on trial, civilization is on trial."
- Defense attorney Clarence Darrow, on the Scopes "Monkey" Trial
“You can get much farther with a kind word and a gun than you can with a kind word alone.”
-Al Capone (Famous American gangster in the 1920s and 1930s. 1899-1947)
“What on earth do you want me to do? Just sit around home all evening?”
High school girl to her parents. c. 1923
"The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?"
(David Sarnoff's associates in response to his urgings for investment in the radio in the 1920's.)
"Who the hell wants to hear actors talk?"
(HM Warner, Warner Bros, 1927.)
"Stocks have reached what looks like a permanently high plateau."
(Irving Fisher, Economics professor, Yale University, 1929.)
"Fred Astaire Can't act, can't sing, balding... Can dance a little."
(MGM talent scout, 1928.)
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."
"Wait a minute, you ain't heard nothin' yet."
First words spoken in The Jazz Singer, the first movie with talking.
Attaboy/Attagirl ~ well done!
Bank's Closed ~ no kissing or making out , i.e. "Sorry, Mac, the bank's closed."
Bee's Knees ~ an extraordinary person, thing, idea; the ultimate
Blind Date ~ going out with someone you do not know
Bootleg ~ illegal liquor
Bump Off ~ to murder; to kill
Cat's Meow ~ something splendid or stylish; the best or greatest, wonderful. Similar to bee's knees.
Cat's Pajamas ~ same as cat's meow
Don't take any wooden nickels ~ don't do anything stupid
Edge ~ intoxication, a buzz. i.e. "I've got an edge."
Flat Tire ~ a dull witted, insipid, disappointing date. Same as drag, oilcan, pickle, pill, or rag.
Gold Digger ~ a woman who associates with or marries a man for his wealth
Handcuff ~ an engagement ring
Hooch ~ bootleg liquor
Iron ~ a motorcycle
Jake ~ OK; as in, "Everything is Jake."
Kisser ~ mouth
Level with me ~ be honest
Moll ~ a gangster's girl
Nobody Home ~ describes someone who is dumb
Ossified ~ a drunk person
Pushover ~ a person easily convinced or seduced
Rag-a-muffin ~ a dirty or disheveled individual
Speakeasy ~ an illicit bar selling bootleg liquor
Spifflicated ~ drunk. The same as canned, corked, embalmed, fried to the hat, jazzed, lit, ossified, owled, plastered, potted, primed, scrooched, tanked, or zozzled
Tin Pan Alley ~ the music industry in New York, located between 48th and 52nd street
Upchuck ~ to vomit when one has drunk too much
Wet Blanket ~ a solemn person, a killjoy
Slang / Words of the Decade
Lips were painted in the shape of Cupid’s bow, eyes were kohl rimmed and red blush was used for bright cheeks.
Lipstick became very popular after Maurice Levy invented the metal lipstick container. The most popular flavour of lipstick was cherry. A variety of products were avalable to create the Cupid's bow, including tracers and selfshaping lipstick.
Powder blush became popular after the invention of spill proof containers and the compact.
For Mascara, women mixed Vaseline with soot or charcol. The mixture was then applied with a small brush. Later on in the decade, mascara was avalable in cake, tube, wax and liquid form, and were also applied with a brush. Waterproof mascara was also avalable by this time in the decade. During this time mascara didn't scuplt the lashes so women used eyelash curlers.
In the 1920s, pink started to associated with girls and blue started to be associated with boys. Sailor suits were popular for both boys and girls. Starting in the first decade of the 20th century, boys wore dresses until the age of around five or six. This fashion started dying off soon after but some families continued to use the style until the 1940s. Dressing boys like ‘little men’ was a more popular fashion, where boys were dressed in knee-length or shorter trousers. One piece rompers were popular. Overalls were worn by both boys and girls. White cotton was popular in child clothing because it was durable and looked nice when starched and pressed. Bloomers were worn under dresses. Girls wore loose fitting dresses in the summer with knee length socks and canvas shoes. In the wintertime, girls wore knitted sweaters and wool skirts. When it was really cold, they wore undershirts with attached suspenders to keep woolen stockings from falling down. Until the age of 16 boys wore short trousers with suspenders year round. In the winter they wore knee length socks, knitted sweater, long sleeve shirts and warm boots. In the summer they wore short sleeve shirts, sleeveless sweaters and canvas shoes. On formal occasions they wore linen knickers, V-neck sweaters with a bow-tie and oxford-type shoes. An English Driving Cap was often worn with these clothes. Teenage girls wore short dresses with peter pan collars or large bowties. They wore shoes that had ankle straps and blocky Cuban heels. Other popular styles were pumps, Mary Janes, and T-strap shoes. Prominent colors for girls were black, gold, silver and bronze. When boys turned 16, they started to dress in long trousers with white shirts and ties. In an imitation of aviators, some teens wore leather jackets or flying coats. Fedoras and golf hats were also popular.
p. 234-235, The History Book, edited by Julie Ferris, Published by Dorling Kindersley Limited, A Penguin Company copyrighted 2008, 2009
Company with more than 100 years in beauty business, a best performant color line
-Cool charater includes matt green, ash blue and violet, targets from 0-998 to 0-336.These are
-00 for natural extra
-0 for natural
-1 for cendre ( violet/blue)
-2 ash (blue/green)
-3 matt (green)
-Warm character includes gold and yellow, copper and orange, red, targets from 0-337 to 0-997. There are:
-4 for beige
-5 for gold ( yellow)
-6 auburn (red/brown)
-7 copper (orange)
Colorless, micro-fine particles, also called colour pre-cursors, along with dye stuff, form a final color pigment when oxidized.
The colour pre-cursor are easily absorbeb by the hair and penetrate deeply to completely fill the hair's cortex
The oxidation process begin with oxygen derived from the developer lotion . This results in pigment builidng and color development
- Number in front of the dash: [ 9- @@@]
+ indicate the color depth of the shade
+ indicate the ideal base to use the shade on in order to achieve true to swatch color results
-Number after the dash : [ @ - 998 ]
+ the first number after the dash show the major tone
+ the second number after the dash shows the minor tone
+ Two identical numbers after the dash indicate an intense color tone
+ A third number shown an additional minor tone
The artistic point of view in Schwarzkopf's colour product:
-the luxury of pearls from glistening frosted pltinum to glowing
tones. Lighten your look or achieve more pastel colour on previously highlighted or lightened hair
Level: 9 1/2- , 10-, 12-
The balance between cold and beige shades. Providing 100% deep, suttle tones that neutralize strong undertones and rebalance
Levels: -1, -2, -3, -36, -4
. Achieve equalization and superior coverage , even on resistant hair texture
Levels: -0, -00, -05
Natural comfort of
. Indulge in the warmth of rich
Levels: -5, -57, -6, -65, -68
The passion for intense
, from rustic variation to ultimate tonal intensity
Levels: -7, -77,-777, -87
Levels: -88, -887,-888,-889.-89, -99,-998
Special highlight effect , from shimmering
Levels: 100-1, 100-1, 100-4, 100-49, 100-55, 100-77, 100-88, 100-89, 100-99
Reliable absolute fashion shades in
, true to swatch colors for 100 % coverage without adding a natural base
Levels: -60, -70, -80, -90
+ with Color Crystal Complex
+ with conditioning proteins
+ with new cosmetic fragrance
Better practical use:
+ easy to squeeze tubes
+ larger cap & wifer opening for practical handling
+ smoother, easy to mix consistency
High-performing Oil Developer
Effective concentration of active ingredients
Colour pigments penetrate faster into the hair
More intense colour results
10 volume - Coloring darker/pastel coloring
20 volume - Tone on tone coloring/ Coverage/ Coloring 1 level lighter
30 volume - Coloring 1-2 levels lighter or when using Absolute and Natural Extra series
40 volume - Coloring 2-3 levels lighter
Size: 1000 ml
Igora Royal's Numbers:
- 111 shades in Igora Royal for permanent color
- 42 shades in Igora Vibrance for demi-permanent dolor
- 13 shades in Igora Expert Mouse for semi-permanent
- 5 shades and 1 pastel mixer in Igora Action Pain for semi-permanent colour
- 68 shades in Essensity (90% organic) for permanent colour
- intermix in Blond Me for permanent colour
- 26 shades in Igora Colour 10 for permanent colour
For Demi-permanent colour
Igora Duality and Action Paint
For Semi-permanent colour
Up to 70% white hair coverage
Minimal re-growth effect
Lasts up to 25 washes
Mixing :1:2 with 40 vl in 5 to 20 '
Direc application 5 to 30 minutes
Dust free powder bleach
Mixing 1:2 with 10 volume, 20 volume, 30 volume Developer in 20 to 45 minute
High lift up to 7 level
Designed for natural and colored hair
Product is in range for 12 series
Permanent high lift blonde
1:2 with 40 volume developer for 30 to 45 minutes
Up to 5 levels lift
For use on level 6-0 or lighter
Permanent Colour Cream
1:1 with Developer 30 vl. and 40vl.
Processing time: 20 to 45 minutes
One step highlight, lifting and coloring at once
9 intemixable shades
Permanent colour Cream
1:1 with 10vl.20vl.30vl.40vl for 30 to 45 minutes
100% coverage with extra Copper, Red, Violet shades
-11, 12, 13, -5, - 55, - 57, -6, -63, -65, -68, -7, -77, -88,- 98, -9