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McDonalds Case Study

Case Study
by

sarah cantiller

on 31 July 2013

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Transcript of McDonalds Case Study

cDonald's
MGE 10A CASE STUDY
Cantiller, Sarah Allyssa
Arcangel, Magtanggol
Fabronero, John Mark
Lim, Kevin Daryll
Gonzales, Eriza
Moti, Zainab
Group 9

Prof. Michael Agbulos

MCDONALD's
Objectives of the study
Identify problems encountered by the company.
Give the best possible solution to the corresponding problem.
History
1940
. . . . Present
1940
Richard and Maurice Mdonald opened a Bar-b-Q restaurant in San Bernardino, California.
1948
"Speedy Service System"
Speedee
1955

Ray Kroc opened his franchise in Des Plaines, Illinois
1961
"McDonald's"
"M" sysbol for its logo
1965
Listing on public market
Hamburger University
Kroc purchased Brothers' shares
Problem
1966
McDonald's opened in Canada and Puerto Rico
Speedee is replaced by Ronald McDonalds.
1967
2011
McDonald's is now operating in 119 countries.
Services
Counter service
Drive thru
Auto Mac

McDrive
McCafe
McStop
McExpress
Others
Piles Cafe
Chipotle Mexican Grill
Donatos Pizza
Due to the company's concern for profit, Mcdonald's places less focus on the nutrition of its product affecting the health of its consumer/costumer.
Problem
Due to the company's desire for a greater profit, they committed criticisms from people around them leading to legal proceedings.
Analysis
Strength
1. Good Marketing Strategy
2. Risk Taker
3. Well-trained people
4. Key personnel
5. Ability to adapt to changes
Analysis
Weakness
Analysis
Opportunities
Analysis
Threats
Conclusion
1. Criticism/lawsuits
2. Competitors
3. Struggle to meet consumer's satisfaction
Mcdonald's use their weakness as an opportunity to come up ways to improve their process while reducing the bad effect.
1. Health Issues
2. Less control
3. Labor
1. Waste Management
2. Market Segment or Diversification of products
3. Environment friendly
4. Freebies
1. Health Issues ( Weakness)
One of the company's strategy is the Super Size Me meal, wherein it is said that it is contributing to obesity. Instead of continuing it as part of their menu for profit, they eliminated it and replace it with the adult happy meal.
2. Less Control ( Weakness)
Recommendations
1. Further reduce the use of unhealthy ingredients
2. Motivate employees and workers
3. Keep innovating products to keep customer intimacy
3. Labor (Weakness)
They have been criticized for poor labor record, the McDonalds released a new slogan called "not bad for a McJob", outlining that jobs have many opportunities.
They used the Hamburger University to educate their employees, franchisees to provide Quality, Service and Value
1. Criticisms/Lawsuits (Threat)
The company used these criticisms/lawsuits to improve their operations such as when they were criticized of their method of killing the chicken. They used the people's suggestions to lessen the harm.
2. Competitors
3. Struggle to meet Customer Satisfaction
This will give them determination to innovate and make new products that will meet the needs and wants of their consumers and that will be competitive enough to be recognized by the customer and will not be at the losing end.
Questions
Full transcript