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The Next Generation of Travelers

Find out how our biggest growth consumers in Asia are searching & booking and what they want from your hostel
by

Paloma Meng

on 25 January 2015

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Transcript of The Next Generation of Travelers

Asia
Europe
Top Asian Travelers Overview
The
next
generation of travelers

Why do I need to identify them?
What should I do to get more business from them?
Who are they?
Look Back
Spotlights on China
2009
2013
Global Economy and Major Events
2012
Chinese Travel Industry
Reviews of Hostelworld Chinese Market
Profile of Chinese Backpackers
Things YOU can do to attract more Chinese Travelers to your hostel
Natural Disasters
Recession
Leadership Change
Asia Economy
China
South Korea
Japan
Hu Jingtao
Xi Jinping
Lee Myung-bak
Park Geun-hye
Yoshihiko Noda
Shinzō Abe
Hostel Industry
Asian Travelers are growing...
Bed price
Occupancy
Allocation
Extra Revenue
Length of Stay...
Italy
Germany
Spain
Austria
France
China
England
USA
Japan
South Korea
Taiwan
Hong Kong
Singapore
China
Middle Class: age between 20 to 50
More than
300
million
How do I reach them?
Content
Content
Content
Social Media Strategy
Pricing
Allocation in advance for the holiday seasons
Understand
Needs and Wants
China Internet Landscape
Different Game
Annual income: USD 13,500 to USD 53,900
Backpacker Culture
No.1
No.3
No.2
23%
17%
15%
Dorm > Private
Dorm > Private
Promoting Your Destination
Online Marketing
Localize Hostelworld Site
What We can do for You
Chinese, Korean, Japanese
Are You Ready?
Full transcript