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The Next Generation of Travelers
Paloma Mengon 25 January 2015
Transcript of The Next Generation of Travelers
Top Asian Travelers Overview
generation of travelers
Why do I need to identify them?
What should I do to get more business from them?
Who are they?
Spotlights on China
Global Economy and Major Events
Chinese Travel Industry
Reviews of Hostelworld Chinese Market
Profile of Chinese Backpackers
Things YOU can do to attract more Chinese Travelers to your hostel
Asian Travelers are growing...
Length of Stay...
Middle Class: age between 20 to 50
How do I reach them?
Social Media Strategy
Allocation in advance for the holiday seasons
Needs and Wants
China Internet Landscape
Annual income: USD 13,500 to USD 53,900
Dorm > Private
Dorm > Private
Promoting Your Destination
Localize Hostelworld Site
What We can do for You
Chinese, Korean, Japanese
Are You Ready?