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Public Perception of Philanthropic and Public Relations Strategies of the Tobacco Industry

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Katrina Adang

on 28 April 2010

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Transcript of Public Perception of Philanthropic and Public Relations Strategies of the Tobacco Industry

Public Perception of Philanthropic and Public Relations Strategies of the Tobacco Industry Background Focus Group Survey Plan
Participants will be recruited at a local
grocery store. Incentives for participating
will be $25 in coupons for Altria Group products. 1. By a show of hands, how many of you are currently smokers or
are ex-smokers?

2. How long have you been smoking or how long did you smoke?

3. For those of you who are not smokers or have never smoked, do
you have family or close friends who smoke?

4. When you hear the names of companies like RJ Reynolds and
Phillip Morris USA, what do you associate them with?

5. Are any of you aware that tobacco companies engage in
philanthropy?
a. What companies and what causes are you familiar with?

6. If you were aware that tobacco companies engaged in programs
that support women's advocacy groups and services, food banks,
AIDS research, and various arts and culture programs, would
your opinion of them be altered? How so?

7. To what extend do you believe in tobacco companies' messages
and actions?

8. Is there anything else anyone would like to discuss?
Hill & Knowlton

TIRC

Tobacco Institute

Tobacco Master Settlement
Full transcript