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Public Perception of Philanthropic and Public Relations Strategies of the Tobacco Industry
Transcript of Public Perception of Philanthropic and Public Relations Strategies of the Tobacco Industry
Participants will be recruited at a local
grocery store. Incentives for participating
will be $25 in coupons for Altria Group products. 1. By a show of hands, how many of you are currently smokers or
2. How long have you been smoking or how long did you smoke?
3. For those of you who are not smokers or have never smoked, do
you have family or close friends who smoke?
4. When you hear the names of companies like RJ Reynolds and
Phillip Morris USA, what do you associate them with?
5. Are any of you aware that tobacco companies engage in
a. What companies and what causes are you familiar with?
6. If you were aware that tobacco companies engaged in programs
that support women's advocacy groups and services, food banks,
AIDS research, and various arts and culture programs, would
your opinion of them be altered? How so?
7. To what extend do you believe in tobacco companies' messages
8. Is there anything else anyone would like to discuss?
Hill & Knowlton
Tobacco Master Settlement