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Consumer Analysis Final

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by

Patrick Reagin

on 23 April 2010

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Transcript of Consumer Analysis Final

Electronic Takeover Overview Emerging Electronic Music Scene in NOLA
Bi-monthly 'Electronic Takeover' parties
Rapid growth
Quick to adopt trends Methods Attendance at events
Interviews with producers/attendees
Web research
Findings Shared fashion sense
Innovators
Exclusive/Underground
Networked via Social Media Brand Community Framework Values - outgoing partiers connected by youth
Membership - consistent attendance/release of inhibitions
Rituals - dancing, sweating, getting dirty Unmet Unique Needs Uniquely represented on a larger scale
Products that allow identification from outside
Formalization of tribe Marketing Mix Product - Silent Disco at Voodoo
Pricing - Cost of Voodoo Ticket
Place - Ticket Sales in Advance/Day of
Promotion - To subculture at ET events/To wider audience at Voodoo

Projection for Market Growth Reflective of national trends
1,000 people in NOLA
Expansion to 3-4 Southern cities www.electronictakeover.com
Full transcript