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Marketing: Pricing

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Elena Micajkova

on 18 April 2013

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Transcript of Marketing: Pricing

PRICING Pricing fundamental aspect of financial modeling and is one of the four Ps of the marketing mix Pri Stra cing teg ies Premium pricing Penetration pricing Eco no my pricing 1.67 0.49 0.49 Price-skimming psychological pricing Your active listening
is as worth as
efforts to bring this
knowledge to you. Product line pricing Optional pricing Captive product pricing Bundle pricing ? Promotional pricing Geographical pricing Value pricing Price skimming Experience Economy Industrial Economy Agrarian economy Service Economy The pricing process: As seen by the consumer A psychological perspective Need Product Brand Experience Price as an equivalent to quality little knowledge
little experience Comparing prices 0.99 6.99 the middle price strategy The value of time How much time
would you spend
with your phone? How much money
would you spend
on your phone? Selling time The power of the nine $ 40 sale!!! original price: 48 $39 SALE $39 $4 $ 3.99 > consumer costs: money - time - cognitive activity њњњ
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