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St. Patrick's Day Parade and Faire

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by

Fran Matera

on 14 December 2016

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Transcript of St. Patrick's Day Parade and Faire

design by Dóri Sirály for Prezi
34th Annual Parade
Faire
6th largest
Parade map
Family-friendly

Affordable
Established
100% volunteer based
Only 1 sponsor
Lacks online presence
Expand volunteer base
Gain sponsorship
Create partnerships:
Date of Event:
Competition:
Target Audience:
Goal:
Objectives:
Parade (St. Patrick's Day): 50,000
Faire (St. Patrick's Day): 5,000
15,000
2,500
To increase awareness and enhance the online presence of the St. Patrick's Day Parade and Faire.
Media sponsorships
Volunteer groups
Social media
190,000 families with children under 18
25% Millennials
Results:
72%
50%
42%
33%
Social media
Friends and family
Social media
Friends and family
1,297
Future Recommendations:
What sources do you use to find out about upcoming local events?
2017 Grand Marshall
Michael Tully
President of AAA Arizona
847
Thank you!
+ 14 volunteer responses
Results:
Results:
Stategies/Tactics:
Average Facebook reach per post: 1,000 people
Full transcript