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Transcript of Strategic Management
Analysis Group 1 Second largest food processing company in the world.
There are over 100 different brand name food products
Five specific consumer segments are:
Convenient meals EFE & IFE Differentiated Strategy
Thank you BSM 3104 Lecturer Dr. Yeap Peik Foong Kraft Foods, Inc. Case Study MOHD ALIFF SYAHMI BIN SUHAIMI
MOHAMAD AFFIF BIN MOHD AZMI
SEOW SUE HAU
DHIYA FATHAN BIN HASSAN
AHMAD FERRARI BIN AHMAD FAUZI
ANEES ISMAIL KUNJU 1101108767
Analysis Political Maintained corporate compliance with all the local and international legal implications.
In order to sustain its profitability and its business operations;
company accepts the laws, rules, and regulations of their own nation as well as international countries. Economic Set example in the global industry into reducing the impact of its operations on the environment in the US and around the world
Stated environmental goals
To reduce the effects of energy and the carbon dioxide emissions in food plants
To the conservation of water and minimizing excess packaging
How did they reduce the effects of energy and the carbon dioxide emissions in food plants?
They create the packaging by using less material, weighs less - reduces impact on landfills
Improving their energy efficiencies - using less energy and finding new and cleaner sources of energy.
how did they conduct conservation of water and minimizing excess packaging?
Reduce the use of water -minimize the impact of water discharge
Re-use water in ways - help the environment and save money Social Committed and focus on the products, policies and partnerships
Initiative - to improve the living standards of more than 1 million farmers with effective partnerships with them
They increased their cocoa and coffee purchase - further benefit their partner farmers.
Improved on nutritional profile of more than 5,500 products
They removed nearly 6.5 million pounds (3 million kg) of salt from their products Technological Established a hub and spoke model where a centrally led team focuses on the overall strategies, systems, enabling tools, networks and metrics Rivalry Among Existing Competitors Threat of New Entrants Threat of
Substitutes Power of
Suppliers Power of
Buyers There are many existing food companies in the market
Hard for new company to compete.
Private label products, wholesalers, cooperatives, and retailer brands can be the largest threat.
The food and beverage industry is big and the prices offered are usually competitive.
Suppliers in the industry do not have much bargaining power to the company. Treat of substitute products is moderate.
Buyers evaluate the quality of the product and familiarity of the taste. Kraft Foods have already spent so much on their brands, quality and positioning.
Nowadays, Buyers are likely to switch to the seller who offers good quality at fewer prices.
14 Dec 2012