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Persuasive Techniques

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by

Peyton Davis

on 30 January 2014

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Transcript of Persuasive Techniques

Persuasive Techniques
Pathos
Its about to get deep. Pathos is emotional appeal. This causes an audience, people like you, not just to respond emotionally but to also feel what the writer feels.
Kairos
Termed as "timely" or "opportune"
LOGOS
[REASON]
Ethos
If you want the truth you've come to the right place!
CONCLUSION
TO PERSUADE BY REASONING
Ethos is all about credibility and trustworthiness
Example --> "If my age doesn't convince you that my opinion matters, at least consider that I'm your grandfather and I love you dearly."
PERSUASION BY DEMONSTRATION OF LOGICAL PROOF

Classically denotes the time and place necessary to convince the audience of a message.
Example> The number of people killed in distraction-affected crashes decreased slightly from 3,360 in 2011 to 3,328 in 2012, while an estimated 421,000 people were injured, a nine percent increase from the estimated 387,000 people injured in 2011. (NHTSA).
Dont text and drive, YO

Pathos is emotions; mostly playing on people's feelings
Kairos is about getting stuff done in a timely manner; NOW
Logos is using logic, and lots of it!
Ethos is all about credibility and knowing your stuff
THE AUTHORS
Danielle
Peyton
"Labels hurt, yet we can't stop placing them."
"You know that sandwich that your about to throw away because your "full". I bet he's not."
Cecilia
Hannah
"Just because you didn't hit me doesn't mean it still doesn't hurt."
"The decision doesn't affect only you."
Full transcript