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Chapter 16 The Future of Mass Media

COJO 1000 Intro to Mass Media University of Wyoming
by

Rebecca Roberts

on 2 September 2014

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Transcript of Chapter 16 The Future of Mass Media

Chapter 16 The Future of Mass Media
New Media
Current Trends in
New Media

Activity Chapter 16 The Future of Mass Media
1970's Atari's Pong
Music - Guitar Hero and Dance Dance
Massively Multiplayer Online Role Playing Games MMORPGs - WOW
Virtual Worlds - Second Life
Types of New Media
The Internet transformed communication
3rd highest source of news behind local TV news and national or cable TV news.
immediate - speed
portable - access
filtered and customized
low cost or free
The Internet as a News Source
Facebook, MySpace
Social gaming
Microblogging - Twitter
Video Sharing
Trends in Social Networking
Membership-only websites
e-commerce models by invitation
Micro magazines
online subscription magazines aimed at targeted audiences
Exclusivity on the Web
Applications (apps) for smartphones and tablets
Games and services apps
GPS-based apps
Cross-media apps
Use and Appeal of Electronic Applications
Passed in the wake of the September 11, 2001, allows federal officials greater authority in tracking and intercepting communications.
Opponents claim that the act infringes on civil liberties.
USA PATRIOT Act and Privacy

Facebook settings for opting out of sharing
Google encryption technology - HTTPS
Attempts to Restore Privacy
Social Networking, Privacy, and Employment
Prospective employers scan social networking sites
No employee privacy on employer computer, or during work hours
Reasonable expectation of privacy outside work and work hours
CISPA Amendment to stop employers from requesting password to social networking sites
The Technology Diffusion Model
Revolutions of Media
and Technology
Traditional Media Adapting to New Media
Newspaper apps for tablets
Magazines and micromagazines
TV networks coverting content
Apple providing economic model
Privacy and Digital Surveillance
What is the most revolutionary thing about new media according to Clay Shirkey?

Electronic video games and entertainment
By 2000, 50% American adults online, by 2008, 75%
By 2008, 25% of the world population has Internet access
New media advantages
Immediate
Free or cheap
Asynchronous - (whenever we want it)
Huge potential audience
Social
Disadvantages of new media
Targeting
Anonymous or unreliable sources
Widens the digital divide
Economic Models
Augmented reality
The Cyber Intelligence Sharing and Protection Act
Designed to protect from online attacks
Allows sharing of private data
Above any other privacy law or provision
Voids privacy contracts and TOS
Technology that superimposes computer image on users view of the real world, providing composite view.
This is due in the drop-box on E-companion by Friday, May 2nd at midnight.
With the development of the World Wide Web around 1990 - millions gained ability to communicate on line and mass media transformed.
Internet Movies, TV Programming and Music

Online video
Online radio
Music Downloads
Network Web sites
After reading the text and watching the videos and lecture, consider the trends in new media. Pick a type of new media with which you are most familiar.
1. Describe the most recent changes you've seen.
2. Describe how you think it might look five years in the future.
Full transcript