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MASS & SOCIAL MEDIA
Transcript of MASS & SOCIAL MEDIA
The media makes billions of dollars with the advertising they sell and that we are exposed to.
After seeing thousands of advertising, we make our buying decisions based on what we see on TV, newspapers and the internet.
Each mass medium has its own content types, its own creative artists, technicians, and its own business model such as...
Broadcast media such as radio, music, film and television transmit their information electronically.
Both Internet and mobile
Internet media provides many mass media services such as, e-mail, websites, blogs, and internet based radio and television.
New Age Media
Pamphlets or comics
Billboards and signs placed inside and outside of commercial buildings, sports stadiums, shops, and buses.
PROS of social Media
Social networking sites spread information faster than any other media. Over 50% of people learn about breaking news on social media
Social networking sites increase voter participation.
Social networking is good for the economy. Twitter, a private company, earned an estimated $350 million in 2012 revenue.
Social media sites empower individuals to make social change and do social good on a community level.
CONS of Social Media
Its user friendly and hi-tech features paved the way to revolutionize all that we thought was either hidden or inaccessible.
Now news can also be viewed via satellite with reporters covering events on site and sending it via the Internet to broadcasting news networks.
Made it easier for people to get in touch, fuel business, make profits, shop and access free information from any Internet access enabled device.
These advances also took the place of many media such as Newspapers, Magazines, Books, and Radio.
Although, print is a one way communication, electronic media allows interaction...
#Social Media integrates technology, social interaction, and content creation to collaboratively connect online information.
New Communication Technologies...
Bulletin Board Systems
Wall or Comments
Multimedia Services (MMS)
Short Message Service (SMS)
One of the first Web sites to bring it into mass culture.
Primarily used as a congregation point for younger people interested in pop culture.
Social networking website for people in professional occupations.
On social media sites, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more.
Some of the well known networks are...
Allows users to communicate with peers by voice using a microphone, video by using a web cam, and instant messaging over the Internet.
Mark Zuckerberg started Facebook out of his dorm room for his fellow students at Harvard.
Today, toddlers & grandmothers can be found on Facebook.
But, how much longer will the younger generation stay on Facebook once Grandma has “friended” them?
More than 1 billion unique users visit YouTube each month.
Over 6 billion hours of video are watched each month on YouTube
That's almost an hour for every person on Earth, and 50% more than last year.
100 hours of video are uploaded to YouTube every minute...
LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally.
299 million connected users today
- With more than 1 billion monthly users worldwide, it is the most popular social -networking site today.
- 1 in 7 people on the planet use the site.
- Facebook manages:
2.7 billion "Likes”
300 million photo uploads
and 2.5 billion status updates and check-ins.
2nd largest social networking site.
A micro-blogging service that enables users to send and read "tweets", which are text messages limited to 140 characters.
You can access it through website interface, SMS, or mobile device app.
An estimated 107.7 million users in the United States and 500 million worldwide users.
One of the largest reference websites, attracting 470 million unique visitors monthly.
Written collaboratively by largely anonymous Internet volunteers. Anyone with Internet access can write and make changes to Wikipedia articles
Enjoy skimming through images that are worth 1,000 words? If so, then Pinterest is for you.
You just start sharing images by re-pinning them to your profile!
Fun photography app that’s sweeping the globe!
More than 150 million monthly active users.
4th largest social network with 23 million unique visitors; 90% are women.
2nd largest social networking site in the world, having surpassed Twitter in January 2013.
Used by 30% of smartphone users, making it the 4th most used app.
As of May 2013, it had a total of 500 million registered users, after only a year.
Where did it all do wrong for MySpace? What repelled us?
It’s a social network, not an ad network!
MySpace suddenly had flashing banners and rich media offerings.
No brand building
There was no focus on conscious brand building efforts
on improving the user experience on MySpace.
No Spam Control
Now a network of spammers.
If a business wants to legitimately use MySpace’s network to market its products, it will lose brand credibility.
Lack of standardization
Customized MySpace pages became displeasing and unorganized.
Facebook’s standard interface delivered a consistent user experience, as opposed to MySpace’s post-industrial-garage look.
MySpace accidentally forgot about several security features,
which allowed users to essentially "pimp" their profiles.
This differentiation helped propel the site's hyper-growth.
#What attracts us?
What did Facebook do?
Unlike MySpace, successful networking sites have:
little to zero ads on the homepage before you login and small ads on the sides after you log in.
This creates no inconvenience for the user.
Following Google’s example of "simple, but powerful."
Staying clean and organized, pleases the eye.
Understood potential it had for business;
Helped companies increase their online presence through their network.
Geared towards user experience on its site instead of focusing on the sponsors.
#Social networking sites spread information faster than any other media.
Over 50% of people learn about breaking news on social media.
#Social networking sites help students do better at school.
59% of students with access to the Internet report that they use social networking sites to discuss educational topics.
Online classes also benefit people who cant commute to their education.
#Help employers find employees and job-seekers find work
#Increase voter participation
#Social networking is good for the economy
Twitter, a private company, earned an estimated $350 million in 2012 revenue.
#Empower individuals to make
social change and do social good on a community level.
Social networking sites help people who are socially isolated or shy connect with other people.
How many of you guys are more likely to say something online you wouldn't normally say in person because you were too shy?
Social networking sites help senior citizens feel more connected to society
Fastest- growing group of internet users is people age 70 and over.
Social networking sites help students do better at school.
59% of students with access to the Internet report that they use social networking sites to discuss educational topics and 50% use the sites to talk about school assignments.– Online classes also benefit people who cant commute to their eductation
Social media sites help employers find employees and job-seekers find work.
Social networking sites help people who are socially isolated or shy connect with other people.
QUESTION: how many of you guys are more likely to say something online you wouldn’t normally say in person because you were too shy?
Students who are heavy social media users tend to have lower grades. College students’ grades dropped 0.12 points for every 93 minutes above the average 106 minutes spent on Facebook per day.
Social networking sites entice people to waste time. When alerted to a new social networking site activity, like a new tweet or Facebook message, users take 20 to 25 minutes on average to return to the original task.
Using social media can harm job stability and employment prospects. Job recruiters reported negative reactions to finding profanity, poor spelling or grammar, illegal drugs, sexual content, pictures of or with alcohol, and religious content on potential employees’ social media pages. (3)
The use of social networking sites is correlated with personality disorders, such as a need for instant gratification, ADHD, and self-centered personalities. (4)
Social media causes people to spend less time interacting face-to-face and are more prone to social isolation. social networking can exacerbate feelings of disconnect and put children at higher risk for depression, low self-esteem, and eating disorders.
Social networking sites facilitate cyberbullying. According to a June 2012 Consumer Reports survey, 800,000 minors were harassed or cyberbullied on Facebook. Adults can also be victims of cyberbullying (6)
Social media posts cannot be completely deleted and all information posted can have unintended consequences. Digital Footprint . Facebook was named as a source of information in one-third of all divorces filed in 2011. (7)
Social networking site users are vulnerable to security attacks such as hacking, identity theft, and viruses.
Oversharing 1 in 10 young people were rejected for a job because of content associated with their social profiles. College administrators scan Facebook profiles for evidence of illegal behavior by students
# evolution of “headline news”-lack of critical thinking
Myspace was the most visited social networking site in the world, and in June 2006 surpassed Google as the most visited website in the United States
#Students who are heavy social media users tend to have lower grades.
College students’ grades dropped 0.12 points for every 93 minutes above the average 106 minutes spent on Facebook per day.
#Social networking sites entice people to waste time.
When alerted to new tweets or Facebook messages, users take 20 to 25 minutes on average to return to the original task.
#Using social media can harm job stability and employment prospects.
Job recruiters reported negative reactions to finding profanity, poor spelling or grammar, illegal drugs, sexual content, pictures of or with alcohol, and religious content on potential employees’ social media pages.
Correlated with personality disorders, such as a need for instant gratification, ADHD, and self-centered personalities.
How many of us know that one person that thinks they're famous because they have several hundred friends or followers on their pages?
That one person that becomes more attentive to their phones instead of you during a conversation?
#Social media causes people to spend less time interacting face-to-face and are more prone to social isolation.
Social networking sites facilitate cyber-bullying.
According to a June 2012 Consumer Reports survey, 800,000 minors were harassed or cyber-bullied on Facebook.
Adults can also be victims of cyber-bullying
It's permanent & we do tend to over share... right?
Facebook was named as a source of information in one-third of all divorces filed in 2011.
#Gave rise to the evolution of "headline news" - a lack critical thinking.
Become more effective in your media consumption.
Don't allow them to convince you by taking media portrayals by their word.
Use your judgment before following or falling for anything.
Put things in perspective, and don't let the media influence you to do the wrong things.
Set your computer to automatically Shut Down
Make a schedule (set aside time for social media)
Install Productivity Apps
Manage the notifications on your networks and phone!
Limit the networks you're involved in
Don't post any personal information
Don't be generous with permissions to your profile.
#Hashtag is in Websters dictionary.
The most viewed video on YouTube is "Gangnam Style" by PSY, became the first YouTube video to receive over 1 billion views.
It takes less than 20 sec for someone to go on their phone after you do.
10% of people younger than 25 years old respond to social media and text messages during sex!
1/3 of women aged 18-34 check Facebook when they first wake up—even before going to the bathroom. –guilty of...
20% of Google searches every day have never been searched before.
What do you like about Facebook?