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ALC102 Lecture One: defining the media

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Toija Cinque

on 15 July 2014

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Transcript of ALC102 Lecture One: defining the media

ALC102 Contemporary Communication:
Making Sense of New Media

An understanding of key developments in traditional media
including the book, print and broadcasting, together with an awareness of the
social and political implications of communicating in the new media age.
Contact details
Rights and Responsibilities
Where to get help
today's lecture
Old and new media
A history of media and personal communication.
Visual culture
Unit Chair: Toija Cinque

Room: D4.07 Burwood Campus
Telephone: 925 17470
Email: Toija.Cinque@deakin.edu.au
Twitter: @ToijaCinque
Campus Coordinator
(Geelong): Tony Chalkley
Room: ic 1.204 Geelong Campus
Telephone: 922 71454 Email: Tony.Chalkey@deakin.edu.au

Monday-Tuesday in Room D4.07
Burwood Campus 11am – 1pm.
All other times please make prior appointment
The Pescribed textbook is:
Communication, New Media and Everyday Life, Oxford University Press, South Melbourne, ISBN: 9780195572322
There are FOUR components of assessment for ALC102:

1. Annotated bibliography (750 words) 15%
4 August
2. Essay plan (500 words) 15%
1 September
3. Major Essay (2000 words) 50%
3 October
4. Class debate presentation or online equivalent 20%
Ongoing throughout trimester
The major essay will respond to a set question
or you can devise your own
in consultation with your tutor.
(see p 14 of your unit guide and Cloud Deakin).

A guide to essay writing, including notes on where to get help, is included on pages 13-20 of your unit guide
You will be supported in the construction of your essay through:
1. Reviewing current literature
and completing an
2. Drafting
a plan
for your essay
and developing the introductory
3. With feedbaack from the above you will have a working literature review and reference list, introductory paragraph and structure to complete
the major essay
Why Do We Ask You To Write Essays?
Why Do We Ask You To Write Essays?
In planning your essay, keep in mind that your examiner will have the following aims in mind:
encourage you to think
through important communications and media issues, formulate an argument and reach a set conclusion;
encourage you to read
, to a reasonable extent, books and articles pertinent to a particular topic;
provide you with practice
in accessing and using library and other resources to locate material that relates to your chosen topic;
to give you practice, with feedback, in writing a clear, concise and logical response to an assigned task.
All assignments are to be submitted online in Word or PDF format. Instructions for online submission are located inside the Dropboxes on the
Cloud Deakin ALC102
site. Cover sheets are not required for online assignment submission.You don’t need a coversheet.
Submission of Written Assessments
Fair, impartial grading
Access to resources
The opportunity to voice and
hold opinions which may not reflect the lecturers’ opinions
To contribute ideas, news and research to seminar discussion for feedback
To receive feedback on tutorial presentations
Computer accounts
At least minimum reading completed prior to each tutorial
Library orientation
Contribution to issue discussion in tutorials
Further research through becoming aware of media issues in current media reporting
Drafting of major research for critical strength and scholarly presentation
ALC102 Rights and Responsibilities
Defining the Media
What values are associated with ‘old’ and ‘new’? Is new media better than old? More creative? More innovative? More relevant?

FORMS of media versus FUNCTIONS of media
‘The “media” is a commonly used term … that includes a whole host of modern communication systems, for example cinema, television, newspapers, magazines, advertisements, and radio. They also include video games, computers, phones and mobile phones, pagers, texters, ipods, interactive multimedia, and most importantly, the internet’ (O’Shaughnessy and Stadler)
Held and McGrew, 2002: 1 (cited in Flew, 2007: 67) were some of the earliest theorists to explain that globalisation describes:
expanding scale, growing magnitude, speeding up and deepening impact of transcontinental flows and patterns of social interaction
. It refers to a shift or transformation in the scale of human organization that links distant communities and expands the reach of power relations across the world’s regions and continents.
the causes of media globalisation include:
(1) more powerful transmission of technologies;
(2) commercial enterprise;
(3) follow-on from trade and diplomatic relations;
(4) colonisation and imperialism, past and present;
(5) economic dependence;
(6) geopolitical imbalances;
(7) advertising; and,
(8) the expansion of telecommunications.
Media globalisation
In communication systems data is transferred from one point to another by means of electronic signals.  These signals are divided up into two types analogue and digital. 

Analogue signals are, "continuously varying electronic waves that may be transmitted over a variety of media depending on frequency." 

Digital signals contain a "sequence of voltage pulses that may be transmitted over a wire medium."
Interactivity is a central concept in understanding the New Media.

Convergence and digitisation are strongly connected to interactivity.

According to Terry Flew (2007: 13) ‘Interactive media forms are those that give us a degree of choice in the information system, both in terms of choice of access to information sources and control over the outcomes of using that system and making those choices.
is a term coined by Theodore Nelson in 1965. Nelson was looking for a way to interconnect the thousands of ideas that he had written on numerous note cards. What he devised was a plan for storing information on computers; a technique he called Hypertext. While Nelson’s hypertext referred to the interconnection of text-based information, it now includes links between multimedia forms of not only text, but still pictures, audio, real-time and delayed video that may be all connected together in a nonlinear manner.
Does this mean that the media system is more democratic than before?

Does everyone have equal access (consider the Digital Divide)

Do we live in a global village?

Or are we living in a society where media is globally produced and distributed locally? (remember ALC101?)

What are the social and cultural consequences of these changes?
Many jobs require you to research information relating to particular problems, questions or issues, for example:
marketing strategies,
changes to administration procedures,
formulation of a research proposal,
preparation of funding or sponsorship proposals, and;
to write a clear, concise and logical submission.

The task of writing a clear and logical essay can thus be seen as
preparation for job-tasks
of various kinds.
Full transcript