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Evian is a brand of luxury mineral water coming from several
Transcript of Evian is a brand of luxury mineral water coming from several
bright, pure and vibrant colours - good mood, energy and youth
location - city street
lighting - bright day
natular look, everyday style
ad features men and women of various ages and races
people reflections as babies
The “Live Young” slogan was used to direct its audience to read the desired meaning of the babies, which is to be young - used imperative to give people a command to try the water and buy it
Inconspicuous and ordinary shrift - simplicity and naturalness
the title Evian is red in white backround to attract attention
Evian is a brand of luxury mineral water coming from several sources near Évian-les-Bains, on the south shore of Lake Geneva.
In 1878, the French Medical Academy officially recognized evian® Natural Mineral Water’s favorable effects on human health.
some frames capture both - baby and adult to show contrast
no special effects
this ad wants to introduce a new idea to the present culture that living young is not defined by a person’s physical age, but by a person’s psychological state.
youthfulness is something that adults can aim to acquire
Adults can also live young if they believe they can do so
body language and facial expressions - energetic dancing people with happy faces and smiles