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Find Me Local

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Find Me Local

on 19 October 2012

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Transcript of Find Me Local

Find Me Local is an online company designed to help
local businesses to rank on top of Google Why should your business be on 1st Page on Google 43 % of internet users search for local businesses If your website doesn't rank on top of Google when people search for services you provide, can they call you and become customers? 82% of local searches follow-up offline For some Local Clients, Ranking in Maps is crucial for Survival 73% of all searches are related to Local Search Google Local Listings is the New Yellow Pages Video is the next big thing on Google - Users love videos YouTube is the 2nd Biggest Search Engine Main Services Google Plus Listing Article Marketing On-Page SEO Video Marketing Social Media Google Plus Listing What is Google Plus Local Google Plus Local is built into Google Maps and hosts verified business listings Someone searching your company on Google would be able to find your information Location Business Hours Brief Business Description Phone Number Website Address Reviews of your business With clients using Google Maps, Google Plus Local is extremely important The social aspect is the customer reviews. Monitoring their comments will help you fix issues, get to know what they liked and give you ideas for improvements. You can enter a 200 character description as well as add ten images and * five videos * The videos must come from YouTube Great Online Reputation is Key Customers reviews from “real customers” about your business are placed straight on Google Plus Local It is very important to monitor your online reputation. Google Plus Local can be one of the most powerful forces in your Internet marketing if you help it reach its full potential. Google Plus Local Monthly tasks • Monitor monthly traffic and track increase in click through rates • Create business listings in more than 10 directories (Thomson Local, Yellow Pages, etc) • Continuously add reviews to business directory listings every month – this is assessed once every week and actioned based on ranking needs. • Monitor customer reviews and add more reviews where a negative review was received on Google Places as well as on other online directories • Add new YouTube videos or images to the Google Plus Local based on ranking requirements • Publish new content on Google Plus Local and other online directories GOOGLE PLUS LISTING ARTICLE MARKETING Article Marketing - Monthly Tasks Create articles and publish a unique version on a different website Add 30 unique postings every month Insert links from each article posting to go back to your website (each links weights a significance in Google eye’s when it comes to ranking) BENEFITS • Reach more potential customers (each article promotes your business) • Get More One-Way Links to Your Web Site. Since the Resource Box that is attached to your articles contains links back to your web site, you will gain many one-waylinks back to your web site when your article is re-printed. Now people who read your articles will be able to follow these links to your web site • Get Better Search Engine Rankings. One-way links to your web site are great for improving search engines rankings and getting more search engine traffic. Sincesearch engines put more weight on one-way links ON-PAGE SEO On-Page SEO - Monthly Tasks Ensure keywords appear in the title, URL, Description and the Head of the Website Monthly new content posting ON-PAGE SEO Target Keyword OFF-PAGE SEO Your Target Keyword
that links back to your
website BENEFITS • Targeted Traffic to the website - Search engine optimisation brings paying customers to your door step. The customers that SEO bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines. • Brand credibility – There is a higher level of brand trust when a visitor finds you organically. They are more likely to bookmark your site, spend more time reading your site and return as a customer. • Your competitors – Keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace. VIDEO MARKETING Video Marketing Highfield Dental Clinic Johnny Wong's Video Marketing - The Process 1. Collection of materials – ensure pictures and recordings are up to the minimum quality standard. 2. Processing materials – edit pictures or recordings to fit the overall structure of the video material + source any additional pictures or audio material needed 3. Process video –build a story for the video to present the right image, create the content and match the right audio material to fit with the visual material 4. Set Up the video within the YouTube Channel – load up the video on YouTube, Optimise the video for search engines and create the description . Video Marketing - Monthly Task • Increase YouTube video exposure • Promotes recognition - creating a really great marketing video is much like making a really
great piece in art class, it earns you instant recognition. Benefits: • Monthly new viewers exposure and traffic generation • Posting on video websites to increase exposure • Optimise the video so it can be picked up by search engines • Monitor viewers feedback • Increases conversion rates - makes your site SIX times more likely to convert a “browser” into a paying customer • 1st page Ranking – web site is also FIFTY times more likely to be ranked on the front page of
Google if it contains video. SOCIAL MEDIA Social Media - Monthly Task • Create and distribute new content Social proof : Benefits: • Monthly new viewers exposure and traffic generation • Increase number of new visitors Build relationships : By having a social media presence that is both engaging and engaged it helps reassure clients that your business is reputable and can be trusted. Social media gives your business the opportunity to reach out and actually connect with your audience. No Stuffy corporate policies. Real one to one relationships 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
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