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Industrial Design Process - Design Thinking

This presentation attemtps to capture insights and best practices followed in TYCKA DESIGN Pvt Ltd, Bangalore, India.


on 6 February 2014

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Transcript of Industrial Design Process - Design Thinking

traits that one needs to build as a designer
design thinking
creative & innovative
sensitive to problems
robust design process
decision making skills
positive critic
good perception
ability to percieve things differently
high level of visual sensitivity
shun egoism
Creativity should feed into design.
Design is the opposite of complacency and being too happy with things the way they are
Ability to put to together different things in order to deliver value.
Is a divergent thinking process which involves breaking out of established patterns in order to look at things in a different way
Traditional thinking is based on pattern-recognition
Design thinking is based on pattern-creation
Judgment thinking, the desired output is truth or apparent truth. For design thinking, the output is value.
'what-can- be,' not more of 'what-is.'
"Value is to design as truth is to logic.
For logical thinking, certainty is essential.
For design thinking, possibility is essential.
Logical thinking likes to work with facts.
Design thinking has to work with perception.
Design is very much more than just problem-solving."
hands-on with materials and process through
interaction in vendors and suppliers on a regular basis
end user is the reference for primary decision making
Why ?
Why ?
Why ?
Why ?
Why ?
until its gets really awkward
User Lifestyle
Need Structure
Trend Analysis
Quick market Intelligence
Competitor Benchmarking
Techno - Economic Viability
Ergonomic Requirement
Aesthetic Requirement
ID Specification
Design Opportunities
Design Ratio (DR)
Concept Ideation
2D/3D layout & schematics
Sketches & Hand Rendering
Color, Material & Finishes
Product Graphics
CAD Visualization
Photo Realistic Renderings
Appearance Models
3D Surface Design
CAD Models of Internal components, Design Detailing
Ergonomics considerations
Fitment & Layout
Parting lines, Parts & Assembly
Evaluation of Design
Engineering Features
Optimization of Parts
Assembly & Fitment
Hardware, BOM & Costing
Analysis & Evaluation
Manufacturing Consideration
2D Drawings
3D CAD data for tooling
Mark 1 Prototype
Validation & Refinement
Color & Finish Finalization
Mark 2 Prototype
Test Marketing
Compliance to Standards
step back &
Get to the root cause of the problem
hey ! this is worth taking up !
why this way ?
= 0
hey ! got an idea ?
lateral thinking to mine out design opportunities

opportunity may come in from the least expected corner
encourage collaboration
listen more than talk
our process is a little different
Product Planning
Product Conception
Product Visualisation
Product Design
Product Engineering
Product Validation and Production
Full transcript