Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Macy's marketing plan

No description

laura yoo

on 3 March 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Macy's marketing plan

Marketing Strategy and Control
Macy's marketing plan
LAura yoo, dj macleay,
melissa chernow, maddy bell

executive summary
Marketing Changes That Need to be Made
Current Marketing Situation
Management 201 - Spring 2015
Jonathan Bean

Action Programs
New marketing approach = Omnichannel Strategy.
Wider Scope = More Customers
Marginal Pricing system focused on distributing a wide variety of Products
Organizational and operational changes can be measured base on financial performance which can be traced back to the training provided to its leaders.
- Macy's Inc. - Macy's, Bloomingdales, Private Labels
- Omnichannel Strategy
- Shifting focus to online markets: lower wages, lower prices, and increased organization structure of the company.
- Since 2010 sales have increased by $4.4 billion.
- My Macy's localization
- Objective:
- Remain relevant
- Increase in-store customer experience
- Maintain a strong foothold in online markets.
Apple Pay - mobile payment system increases customer convenience.
Same-Day-Delivery for products purchased on macys.com & bloomingdales.com
Enhanced mobile apps
Radio Frequency Identification (RFID) Technology
iBeacon Technology

- 1858: Rowland Hussey Macy
- Retail(1990-2007), E-shopping
-The Fulfillment Center
- Digital Assessment Management
- Mailings, News/TV ads, Magazines
- Competition
Full transcript