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Macy's marketing plan

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laura yoo

on 3 March 2015

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Transcript of Macy's marketing plan

Marketing Strategy and Control
Macy's marketing plan
LAura yoo, dj macleay,
melissa chernow, maddy bell

executive summary
Marketing Changes That Need to be Made
Current Marketing Situation
Management 201 - Spring 2015
Jonathan Bean

Action Programs
New marketing approach = Omnichannel Strategy.
Wider Scope = More Customers
Marginal Pricing system focused on distributing a wide variety of Products
Organizational and operational changes can be measured base on financial performance which can be traced back to the training provided to its leaders.
- Macy's Inc. - Macy's, Bloomingdales, Private Labels
- Omnichannel Strategy
- Shifting focus to online markets: lower wages, lower prices, and increased organization structure of the company.
- Since 2010 sales have increased by $4.4 billion.
- My Macy's localization
- Objective:
- Remain relevant
- Increase in-store customer experience
- Maintain a strong foothold in online markets.
Apple Pay - mobile payment system increases customer convenience.
Same-Day-Delivery for products purchased on macys.com & bloomingdales.com
Enhanced mobile apps
Radio Frequency Identification (RFID) Technology
iBeacon Technology

- 1858: Rowland Hussey Macy
- Retail(1990-2007), E-shopping
-The Fulfillment Center
- Digital Assessment Management
- Mailings, News/TV ads, Magazines
- Competition
Full transcript