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Real_ASAPR

by

Fran Matera

on 28 April 2017

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Transcript of Real_ASAPR

Ana Veciana-Suarez
Cuban-American journalist and author

Born in Cuba, based in Miami, Florida

Published 3 Books
Research
Research best techniques to reach online audiences
Strategy 2
To create five online
channels by April 28, 2017
OBJECTIVES
Goal
Create an online persona
Survey
Strategy 1
Create online promotional tools
Recommendations
use Facebook to stay informed about authors
33%
60%
of respondents purchase books online
Book Fair Recommendations
Campaign Highlights
597
Author Ranking
Jan. 22, 2017
#187,200
April 20, 2017
#384,323
Book Sales
To amplify digital presence
To create content for existing
channels by April 28, 2017
18-24
25-32
51 and up
67%
18%
7%
59%
41%
Female
Male
entries
Questions?
40,000+
250,000+
60,000+
150,000+

Latino influencers
13,000
Full transcript