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Chapter 2

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by

Lisanne Grim

on 22 April 2010

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Transcript of Chapter 2

Chapter 2: The Environment Pestel Framework The Five Forces Analysis
The Industry Life Cycle The content:
Introduction
Pestel Framework
The Five Forces Analysis
Opportunities
The Industry Life Cycle
Movie
Questions

Strategic gaps:
- Red ocean/ blue ocean
Opportunities:
-Substitute industries
-Strategic groups or strategic spaces
-Targeting buyers
-Complementary products and services
-New market segments
-Time

Questions?
Full transcript