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Farm Truck Food Initiative
Transcript of Farm Truck Food Initiative
Michelle Lagree: Client Customer Lead
Lea Steadman: Client External Lead
Vicki Rostis: Client's Partner/Supplier Lead
Meredith Neel: Team Lead/Client Liason Target Time: 1 year to become fully operational. Truck Advertising Example Farmers that are not subsidized by the government have a difficult time selling their products/reaching customers Buying refrigerated truck
Gas Farmers & Greater Pittsburgh Area Residents
Generating higher profits
Education for all residents
Higher quality foods Gather farmers from Greater
Pittsburgh Region to form a Co-Op
Invest in a food truck with refrigeration
Create internship rotation for Pittsburgh Dietetic interns
Create Marketing Plan/Website
Schedule Appearances To enable unsubsidized farmers to sell their produce to the Greater Pittsburgh Area to generate higher profit margins. 7 Months Research/Development &
Formation of Co-Op
8 -12 Months Buy Truck & Market Gas Prices
Days/Locations of Farmers Markets
Produce that is IN Season Client Farmers