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Tailgating.com

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by

Andrea Piszczor

on 19 January 2011

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Transcript of Tailgating.com

SIBC Tailgating.com Competitor Analysis Content Evaluation Recommendations Student International Business Council
Largest student-run organization on campus
Amidst 21st Academic Year
-Rev. Theodore Hesburgh
-Frank Potenziani
Vision: "Peace through Commerce" Organizational Structure What We Do Provide Solutions NBC Sports
Target
ND Admissions
Stillwell Partners Group Leaders Andrea Piszczor
David Millay Presenters Grace Johnson
Kathryn Ryan
Charlotte Seasly Tailgatingideas.com Yourtailgateparty.com Mytailgate.com Tailgatingtimes.com Gatortailgating.com Pros Catchy Logo
Updated daily
Partnerships with sponsors
Yard Barker log in Cons Not many pictures
No tour map or schedule
No point of authority Pros Cons "The Tailgate Guy"
Links to Social Media
Scheduled Tour with map
Option to join site (pep squad) Looks like a school page
No pictures on home page
No news updates Pro Merchandise Oriented Con Not much other content Pros "The Best Times are Tailgating Times"
Content about drinks, gear, recipes, and parties
Can subscribe to RSS Feed for updates Cons Not very interactive
Male-oriented color scheme Pros Best overall layout and content
Register for a free account
"Tailgating guides" tab with maps and advice
Organized well Cons Specific to the University of Florida Tailgating.com Improve Layout/Color Scheme
Slide show of Tailgating photos Focus on the Commissioner
-His authority is an advantage
-Make it clear where he gets authority
Second Focus on Tailgating Institute Move "News from the Parking Lot"
Photos to go along with recipes
Links to Social Media Sponsorships Social Media College and Pro Teams Public Relations Other Sponsorships Focus on "tailgate related" companies
Three main elements: Beverages, Food, Gear Bud Light
-"Tailgate Tested, Tailgate Approved" Coors Light
-Tailgate on the Turf Tickets Pepsi Max
-Tailgate Zone at Talladega Superspeedway Johnsonville Brats
-"A great appetizer for your next tailgate experience" Tyson
-Tailgate recipes on website
-Win tailgate party Oscar Meyer
-Online tailgate recipes
-Popular, well-known brand Skin It
-"Tailgate Pack" stickers for favorite teams/sport Freedom Grills
-Already a sponsor
-"Official Grill of Tailgating" Social Media Create interest, generate traffic to site
Interaction with users
Cheap, easy, and familiar layout to customers Facebook Most popular social networking site
400 Million users
Fan Page
"Where I've Tailgated" Map Twitter 20 Million active users
Contests:
"Ultimate Tailgater"
"Best Tailgate Atmosphere"
Prizes related to tailgating YouTube Upload parking lot videos
Ability to embed within the site Photobucket Photos tailgating
Commissioner
Users can share their pages College and Pro Teams Differentiate between college and pro teams
Different game/league information
Different niche Highlight traditions

1)School traditions
-Notre Dame
-Pep Rally
-Band
-Cheers
2)Professional teams

Accurate Expectations for Fans
Feel welcomed and enjoy game day Factual Information

Directions to stadium
Maps of area
Ticket information
Parking locations
Food Opportunities and Pricing
Commentary from previous tailgaters Campus Representatives First-Hand experience
Close to Campus
Already know Student Body Responsibilities

Attend Tailgates and talk to fans
Promote Tailgating.com via WOM and give-aways
Take pictures for the website
-Could be turned into a contest Other Examples of Campus Reps
Rockstar
-Spread Ads
-Sample products
-Take pictures
-Update Social Media sites
-Plan sponsored events
Coca-Cola
Red Bull
Firefox Other Ideas Innovations for the site
to boost activity Gold Card Member Incentives
Discounts Forum Interactive, User Generated
Post photos, share tips, ask questions THANKS!
Questions?
Full transcript