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Expresso Espresso

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on 27 March 2014

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Transcript of Expresso Espresso

Espresso drinks slow down
drive-thru lines
Todd Sylvester
Attended Franciscan University

Expresso espresso

The shop targeted the university’s 13,000 students as well as the staff and faculty
He was worried about the changing dynamics of the coffee industry

group members
Ismail Ali Ahmed G1325625
Aishah Hussain G1219256
Rahumathullah Sumaira Farween G1128073
Patcharin Mangsuree G1234364
Tri Suci Maryam G1324858

Loyalty App
Maintained Purely "Purist"
Product Line:
-Americano coffee drink
-European coffee drink
Sold teas, smoothies, and a limited variety of pastries.
Sold retail items:
-Coffee mugs
Surveyed and made lower 10%
-Attracting new customers.
-Providing a good value.
-Live music
-Charity of the week
Somewhat idealistic
Interested in owning a good “family business”
Entrepreneurial family background
Todd Sylvester was Born in Boston and raised in Connecticut

People ware responding well to the atmosphere
-Customers seem to like being there and come back
-Employees love working for Todd
Expresso Espresso coffee shop opened in March 2006 across the street from the University of South Alabama
Todd’s vision for the company arose from his personal beliefs
Store was open 7 days a week
Todd was optimistic and confident
Convenient Location
Focus on quality and taste
Great customer service
Standard espresso machine
- Close monitoring
- Slower
Enter new market
Develop and invest in more flavors coffee and instance coffee
Cooperate with some famous fast food restaurant
Strong competition in the domestic market and global market
People become more and more health conscious
X-Buyer Card
Mix media
-Local Radio Station
-Campus newspaper
-Flyer (10% off coupon)
Owner maintains narrow product focus
Financial constraint
Friendly and skilled staff
target market
Students, faculty and staff of
University of South Alabama

13,000 potential customers right across the street!

24,000 -27,000 cars passing daily
Median income $45,000
Product diversification
Niche strategy
Providing discussion room
Online marketing
Full transcript