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Peace, Love & Icecream

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by

Laura Müller

on 23 August 2014

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Transcript of Peace, Love & Icecream

Peace, Love & Icecream
Content
History
Mission
Product Mission
Economic Mission
Social Mission
Conclusion
1. History

2. CSR Mission Statements

3. Product Mission

4. Economic Mission

5. Social Mission

6. Conclusion
All Natural
Cage-free Eggs
Fair Trade Ingredients
no genetically modified ingredients

Ingredients
Environment

To operate the Company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally.

To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.
To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment.
Local Activism
Thinking Globally
paper is produced by sustainable forestry only
cooperation with “Forest Steward Council”
all packaging is fully recyclable
use of "green energy" only: wind, solar and water power
Food Policy
Peace Partnerships
Fair Trade Towns & Universities
Scoop Shop Community Action
Ben & Jerry's Foundation
Caring Dairy
"Happy Cows"
Animal Welfare
- founded in 1978 by Ben Cohen and Jerry Greenfield

- headquartered in Burlington, Vermont

- created rich & creamy, fun & chunky ice cream flavors

- bought by Unilever in 200o

- have always considered CSR
"There's a whole lot of cause related marketing out there which I'm not a big fan of. Companies will hook up with politically correct charity for a while, but never take a stand on a real political issue. They may be active politically but it is all in their own economic self-interest and usually covert."
- Ben Cohen
Political Awareness
"Get the dough out of politics"
Sustainability & Human Rights
...for the attention!
& stay fair
sustainable and corporate concept
founded on & dedicated to a
product + economic + social
All 3 parts must thrive equally in a manner that commands deep respect for individuals in & outside the company and supports the
communities of which they are part.
Paul, Volker, Laura & Laura proudly present:
Did Unilever change
Ben & Jerry's in any way?

Or is it maybe the other way around?
Employees
commitment to 'economic justice'
provide employees with 'livable wage'
recently paid workers double the required amount
aim to allow career growth
Sources
http://www.benjerry.de/unsere-werte/nachhaltigkeit
http://bjsocialresponsibility.weebly.com/
http://www.benjerry.de/unsere-werte/engagement-mission
http://www.sein.de/archiv/2007/juli-2007/ben-und-jerrys.html
http://www.benjerry.com/activism/mission-statement;jsessionid=555995BA068A0A0B3C11057D32848B6B.bnj2_worker
http://www.unilever.de/ueberuns/unserevision/
http://sz-magazin.sueddeutsche.de/texte/anzeigen/41213
Full transcript