Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Holographic Advertisment

No description
by

Christopher Karl

on 24 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Holographic Advertisment

Holographic Advertisment
Value Chain
Product & Service
Inbound Logistics > Operations > Outbound Logistics > Marketing&Sales > Services
Competitive Analysis
Market Opportunity
Marketing
Strategy
Operations
CFO
(Chief Financial Officer)
CEO
(Chief Executive Officer)
CMO
(Chief Marketing Officer)
European Market shares
Head of Production
Head of Distribution
Head of Marketing
Head of Service
5 Engineers
10 Assembly line workers
2 Salesmen
CRM
(Customer Relationship Management)

Crosscultural Management

3 Marketing representatives
The Advertising Market
The Global Advertising market
$592 billion in 2012

Usa,Japan, China,UK,Germany

Market is decreasing-->
Experts forsake an increase after 2014


quality of the product
quality of the service
Advantage compared to other advertising media

Striking points:

innovation
changing advertising market
technique
price/performance ratio
flexible placing
competitive advantage

How to create demand
Possible Result
Competitive Advantage

- customers could have a big advantage
- can renew and refresh their image through using holographic-technology

Marketshare
After first year of operating
--> about 1%

--> Demand has to exist

Promotion
Product
Price
Place
Paris-Les Galeries
Lafayette
London- Underground
Stations
2 Service-Assistants
Location
Direct way to costumer
Contacting on Website
Showroom
Entrepreneurial structure
Price skimming strategy
Rent or Buy
Equipment
Logistics
Price= Relatively high vs. competitive products
Quality control & improvement
Possibilities:
Partner in Zhengzhou
David
price for rent/to buy: 10.000€/30.000€

Goliath
price for rent/to buy: 30.000€/70.000€
Düsseldorf:
state capital of the federal state Nordrhein-Westfalen
fast growing population
university town since 1965
Heinrich Heine university: 5 faculties, 28.000 students, other 3.000 employees and 300 professors
System of control and improvement accomplished by the service-assistants:

> quality policy
> quality objectives
> organizational structure
> data management
> resources
High educated employees
cooperation with IT-Companies and universities
optimizing usability of products +New products
Long term cooperation with customers
Secondary Activities :
-Procurement
-Human Resources
-Technical Developement
-Infrastructure
Primary Activities:
Strengths:
- Diverse
- Innovativ
- Unique
Weaknesses:
- Unknown
- Fear
- Expensiv
Opportunities:
- Big Fishs
- Spectacular


Threats:
- Arising Concurrency
Reality
Large-sized stage
&
Small-sized setting
The Pepper's Ghost Illusion
The old trick
at a whole
new level
(1) 2 system platforms
(2) 1 aluminum framed stair top
(3) 4 step legs
(4) 4 leveling legs
(5) 5 aluminum ground supporters
(6) 5 aluminum head supporters
(7) 4 aluminum height supporters
(8) 8 handling winches
(9) 10 cable boxes
(10) 16 big flood lights
(11) 4 small lights
(12) 1 mirror
(13) 1 projector
(1) 4 plastic boards
(2) 2 thick plastic boards (for head and ground)
(3) 12 aluminum bars(for framing)
(4) 4 rubber feet
(5) 1 glass sheet
(6) 5 black boards
(7) 2 cable boxes
(8) 4 small flood lights
(9) 1 mirror
(10) 1 projector
(11) 1 case
HOW IT WORKS:
Support and Service
The Products
"The aim is to generate the best output for the customer"
Spain
Germany
Great Britain
Finance
RENT: 30.000€ (weekly)
BUY: 70.000€
RENT: 10.000€ (weekly)
BUY: 30.000€
Full transcript