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E-mail Marketing

E-Blasts & Email Newsletters

Heather Woody

on 13 July 2015

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Transcript of E-mail Marketing

Get Maximum Impact with our
E-Blast Rates
E-mail Marketing
and reach

Launch your message directly
to your customers’ inboxes

Delivered to approximately
opt-in subscribers to our deals, promotions and events emails

Our email averages 14% to 18% open rate

Choose your subject line and the day & time of delivery

“Social Share” buttons allow recipients to share the offer on Twitter and Facebook

No shared email –
you own the entire email

A great way to provide a link to your website – may include multiple links

Email produces sales – it’s a great way to drive customer traffic to your store or website

Campaign reporting helps you track

Our creative team can build your email graphics or you may submit your own


Additional 40% off with purchase of at
least $650 worth of Richmond Media
Group advertising products running
within 7 days of email blast.

Email Newsletter Examples
Our Daily Headlines Email Newsletter is offered for both Richmond.com and TimesDispatch.com
About Email
Promote brand, event or price/items and reinforce with frequency!
Each day the Richmond Times-Dispatch sends out a Daily Headline of up-to-date, relevant articles to opted-in subscribers. This Daily Headline contains one digital banner ad position.
Daily pushes

opt in subscribers

open/read rate

click-through rate

$400 per day/ $7,000 per month

Full transcript