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AQUALISA Case Study
Transcript of AQUALISA Case Study
Who is AQUALISA?
What is QUARTZ?
What went WRONG?
A New STRATEGY?
WHO is AQUALISA
simply a better shower
Strategy to shift advertising effort to CONSUMERS & PLUMBERS
Total cost will be lower
[product + plumber] --> worth it to have someone else install it
Trends still show that people trust plumbers more anyways
Long lead times
**FOCUS on MIXER SHOWERS... Why?
Plumber influence on consumer buying decisions = 73% & conduct 54% of installation
Reference: Page 43 - IFPMM Pedagogical Material
Shower manufacturer in UK
Top quality shower, premium brand, and great service
Need for breakthrough product
3 years R&D
Low water pressure
Two-day long installation
TRAINING will address issues about installation; durability; fear of unknown brand (installation training // installation competitions)
PLUMBER Helpline --> concerns about service from manufacturer
Need to lower % increase change from
Cost → MSP and hence from MSP → retail price
Things to improve:
High water pressure
Easy-to-use push-button control for stable temp
Half-day easy installation
Newer, modern pop-up showrooms
Outdoor Shower Promo!
SIMPLY A BETTER SHOWER:
Show it off to the world
SHOW IT OFF TO THE WORLD
Price Disparity and NEW Proposed Price
Quicker Installation = Time and Money Saved
Cost of Shower + Installation
Outdoor shower PROMO