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7 Steps to Cross Media Success

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Joe Watson

on 1 June 2015

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Transcript of 7 Steps to Cross Media Success

Total Revenue?
Social Engagement?
Who else is involved (and can take the credit)?
Comprehensive solution demonstrated by map (we've thought of everything)
Static vs. Dynamic
Expand your network to copywriters and content providers
Improve existing content with personalization
Become hub for all content curation, including static components (portal)
Become part of discussion to drive strategy
New content based on campaign results = more work for you
Internal or External?
Demonstrate that you play well with others
Expand your network — good agencies are always looking to leverage technology to gain an edge
Know what success looks like before you begin
Extend measurement beyond XMPie
Think ahead to next steps
Let's do it again!
Joe Watson

Solve Big Data problems
Provide a GOOD list to supplement primary data
Sound strategy for data management/integration based on campaign results
Prove your expertise without using jargon or talking down to client
Big picture thinking
Full transcript