Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

7 Steps to Cross Media Success

No description
by

Joe Watson

on 1 June 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of 7 Steps to Cross Media Success

Response?
Conversion?
Total Revenue?
Social Engagement?
Who else is involved (and can take the credit)?
Personas
VS.
Personas
Comprehensive solution demonstrated by map (we've thought of everything)
Primary
Secondary
BIG DATA
Static vs. Dynamic
Expand your network to copywriters and content providers
Improve existing content with personalization
Become hub for all content curation, including static components (portal)
Become part of discussion to drive strategy
New content based on campaign results = more work for you
Internal or External?
ADORs
Demonstrate that you play well with others
Expand your network — good agencies are always looking to leverage technology to gain an edge
Know what success looks like before you begin
Extend measurement beyond XMPie
Think ahead to next steps
Let's do it again!
Joe Watson
jwatson3@uakron.edu

Solve Big Data problems
Provide a GOOD list to supplement primary data
Sound strategy for data management/integration based on campaign results
Prove your expertise without using jargon or talking down to client
Big picture thinking
Full transcript