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Business Development and Marketing

a POWERFUL partnership
by

Ellen Didier

on 3 September 2013

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Transcript of Business Development and Marketing

Business Development
& Marketing
a POWERFUL partnership
What is the relationship between
...
&
Presents the stories to a big group of clients and prospects to...
Generate leads...
and help BizDev people close more sales...
But BizDev people can't talk to everyone they need to. They can't be everywhere at once!
But what happens if BizDev and marketing aren't on the same page?
Builds and nurtures client relationships
Takes the pulse of the industry
Talks to a small group of clients and prospects
BizDev builds the relationships and knows
the stories!
Marketing broadcasts
the stories
BizDev
Ace 1
BizDev
Ace 2
Marketing
Guru
BizDev
Ace 3
BizDev
Ace 4
BizDev
Ace5
Marketing
Guru
Case Studies
Press
Releases
Photos
Social Media
What else should we do?
Print & email version
share on social media
publish on website
include in RFPs
Industry publications
Local news
Publish on website
Share on social media
Use on print materials
Use on the website
Publish on social media
Facebook
Twitter
LinkedIn Page
LinkedIn Groups
YouTube
Need new materials
Have ideas for PR events
Have other ideas to spread the word anywhere
The
Result?

Phone calls, leads, inquiries and
BUSINESS GROWTH!
I really want to work at Magnolia River - seems like a great place.
Dang - I am seeing Magnolia River everywhere - they are kicking our tail!
We need to ask Magnolia River to do this job.
Have you ever heard of Magnolia River?
Of course.
Have you ever heard of Magnolia River?
Nope.
Your company's visibility and ultimately its success DEPENDS on good communication
between Business
Development and
Marketing.
Business Development
Marketing
Marketing
Business Development
Full transcript