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Disruption 2013

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by

Darren Fell

on 4 July 2016

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Transcript of Disruption 2013

We set out to change the world of accounting.

Radically.




To be the number 1 accountancy firm (10,000 clients) in the UK:

for freelancers, contractors and small businesses
offering the best product, the most outstanding support and at the most competitive price


Our Mission
Our
New
Mission

To be the
number 1
accountancy firm in the UK, with over 10,000 (Ltd) customers by 2016, with:


To be the
number 1
accountancy firm in the UK,
with over 10,000 (Ltd) customers by 2016, with:


Our
New
Mission
Most outstanding customer service
with a netpromoter score of 50% (39% now)


Best accountancy product
with average score over 3 professional review sites


Best price
compared to the marketplace for value of services provided


Ever efficient operation
continually tuning operation to make it more efficient


Best place to work
winning this category in an awards of this name


No.1 Already!
So how did it all start?
Creating the Crunch brand
Giving back - Crunch Benefits
Crunch Package:
Private Medical Insurance
Pensions (3%/3%)
Life cover

Cycle to work scheme
£1k loan
Showers
Bike shed!
Bonuses to hardest working team members from 2014
Strong
Management
Team
Revenue
System
Strong
Culture
Product
Innovation
Channel
Extension
Brand
Extension

Head of Marketing: Gary Robinson
Development Manager: Laurence Barry
Sales Manager: Andy Paterson
Operations Director: Justine Cobb
Accountancy Director: Steve Crouch

Sales Manager: Andy Paterson
Financial Controller: Daniel Richardson
Head of Marketing: Gary Robinson
Development Manager: Laurence Barry
Acting Ops Manager: Justine Cobb
Acting Accountancy Manager: Steve Crouch
Add-ons:

Snap Unlimited
Future Tax Planning
Personal Tax
Mortgages (testing)
Insurance (next year)
Financial Services (next year)
Crunch Academy - ICS qualifications
Crunch Academy - Bring AAT, poss ACCA in-house
Step up to smart casual
Office refurb - make amazing!
Give back - new benefits....
Doubling of Development/Design team
New User Interface
Multi-platform: Apps: iPhone / iPad / Android
Research into 1-way video...
Research into other Add-ons/products
Use Bookkeepers to sell Crunch!
Crunch Financial Services with partner (in house)
Crunch Law
THANK YOU!


Seating plan: places labeled name/menu.

Pre-order drinks waiting. 3 additional Crunch drink vouchers.

Taxi's to leave at 6pm
Komedia to finish in the early hours

A massive thanks to Helena & Crunch Social!
It's going to be an AMAZING next year, so lets...
Free breakfasts: 8:00 - 8:50
Subsidised food at lunch
Free tea / coffee / filtered water
PARTY!
Discount cards and services for local businesses:

Smallbatch
H.I.T Room Gym
Dynamic Hot Yoga
Making the offices AMAZING
Redesign of each floor
Crunch Cafe
Full transcript