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Strategic Analysis

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by

Lisa Wells

on 17 November 2014

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Transcript of Strategic Analysis


Strategic Analysis
on

SWOT
Survey Says...
"Google's mission is to organize the world's information and make it universally accessible and useful"
Les débuts du web...
2004 : 8 milliards d'entrées de pages indexées,
2005 : Lancement de Google Maps et Google Analytics,
2004 : Lancement de Gmail,
13 500
16/08/2011 : 12 500 000 000 $
16/08/2011 : 12 500 000 000 $
16/08/2011 : 12 500 000 000 $
16/08/2011 : 12 500 000 000 $
16/08/2011 : 12 500 000 000 $
16/08/2011 : 12 500 000 000 $
16/08/2011 : 12 500 000 000 $
Porter's 5 Forces
Key Success Factors
- Who is Florida Blue?

- Analysis

- Sustainable Competitive Advantages

- Challenges

- Strategic Recommendations

- Financial Analysis

- Fall-Outs
Strategic Group Map
Who is Florida Blue?
Threat of Substitutes: Low
- Home remedies, gym membership, homeopathy

Power of Suppliers: Low
- High standards, specific company structure

Power of Buyers: Moderate
- Emphasis on community

Threat of New Entrants: Low
- High barriers to entry, regulation at both state and federal level

Rivalry: High
- PPACA
- United, Humana, Aetna

- 15.5 million people in 16 states

- Leader in Florida Health industry

- Not-for-profit policyholder

- 4 million health care members

- Parent GuideWell is mutual holding company

- 24 years consecutive positive financial performance

- 2012 Total Revenue $8.9 billion and Consolidated NI of $217 million

- Credit Ratings
S&P A+
A.M. Best A+

Financial Performance
Size, Qualities, Etc.
Analysis
- SWOT
- Strategic Group Map
- Porter's 5 Forces
- Key Success Factors
Alliance Consulting
Educate Millennials
Marketing
Strategies
Education
Marketing
Partnerships
Florida Blue-
Publix Partnership
Strategy:
Focused Differentiation
Challenges
1. Changes due to ACA
- Mandatory coverage
- Can't charge higher premiums for
pre-existing conditions
-Older members require expensive treatments
2. Rising Long-Term Health Costs
- Health care costs higher than incomes
- Trend of rising costs
- Increasing by 62% vs 10%
3. Brand Awareness
- Blue Cross Blue Shield of Florida = Florida Blue
- Repositioning of brand
- Raise public awareness
- Focus on younger generation
SCA
- Technology
- On-demand information
- 93% use smartphones and tablets
- Rewards for downloading and using app

- Physical Presence
- Information tables
- Incentives through free giveaways
- Connect on personal level

- Social Media
- Discussion boards and blogs
- Purchase time slot on campus radio

- Open Free Health Clinic
- Treatment on campus
- Clinics in large booths
Health & Wellness rewards program
- Incorporate into mobile app

Focus on consumer demand for healthy food

Participate in fund-raising campaigns

Produce For Kids
- Benefits Local Children’s Miracle Network Hospital
- $2.3 million contributed since 2002/Match contribution annually

March of Dimes
- Supports life-saving research to fight birth defects
- Helps mother receive prenatal care
- Publix and associated raised $4.7 million in 2013/ Match contribution to the first $2 million raised
Technology and Innovation
- HealthBox partnership and virtual kiosks

Partnerships
- Sports teams (Jags, HEAT, Magic, Lightning, Suns, Blue Wahoos
- UCF, FSU, USF, UF, FAMU, Florida Classic
- Internships with high schools and colleges

Wide-ranging network of health services
- Over a dozen subsidiaries and joint ventures

Ethics
- Compass

1. One of the oldest providers
- Founded in 1944
- Serves 4 million Floridians
2. Extensive product line
- HMO, PPO, Indemnity, supplemental Medicare policies, disability, life, workers' comp., etc.
3. Broad network
- Access to various doctors and hospitals
4. Florida Blue retail center
- First mover
- 18 centers in 16 cities
- Free health checks, education, etc.

- Sponsor 5ks

- Free Merchandise Giveaways
- T-shirts, pens, magnets, lanyards, backpacks, bumper stickers, and water bottles

- Social Media
-Facebook, Instagram, Twitter

-Blogs for Optimizing Content are FREE

Florida Blue-
Orlando City Partnership

- Vision: "Improve health and wellness of the community"

- Recently donated $10,000 to various charitable programs

- Parramore Kidz Zone

- Healthy Families Orange

- Summer of Dreams



Financial Analysis
Fall-Outs
Orlando City:
- Stadium opens in 2016
- Unsuccessful results from matching contributions
Questions?
Strengths
- Largest and oldest provider
- Subsidiaries and joint ventures
- Health Information Technology
- Retail centers

Weaknesses
- Increase in premiums
- Marketing
- Brand awareness

Opportunities
- Healthbox
- Volunteer initiatives
- CVS Partnership
- Doc-in-a-Box Clinic

Threats
- Increased rivalry
- Increasing costs in industry
- Pop-Up Clinics
Not-for-profit
Guidewell
Molina
- Focused Differentiation
- Government sponsored plans

Florida Blue
- Differentiation
- 17.6% projected increase

Humana
- Cost Leadership
- 14.1% projected increase
Publix
Florida Blue Marketing & Education
Education:
- No “real” fall-outs
- Competitors may mimic efforts
- Uncertainty from high schools and universities
- May be costly to rent space
- However, many schools may view this as an opportunity to educate
- Alternative means for disseminating information (i.e. retail shops)

Current Strategy
Differentiation
- Emphasis on value
"Committed to making a difference in the community"

Unique
- Not-for-profit
Philanthropic efforts
- Health solutions company
Create membership for Health and Wellness program
- Expected initial sign-up: 7.5% of members
- Initial outflow: $1.6M

7% Increased enrollment
- 280k new members
- $5.6M contribution revenue

Increase community exposure
- Match Publix Campaigns: $2.25M
- Organize 5Ks, total sponsorship: $105K
- 56% of survey participants would attend

Estimated $4M
Publix:
- Executives unwilling to partner
- Uncertainty of participation in the rewards program

Marketing:
- Failure to increase brand awareness
- Unexpected additional costs
- 5Ks may not necessarily be successful for advertising
Sample Size: 71
Full transcript