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Direct Response Television (DRTV)

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by

William Diamond

on 6 November 2017

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Transcript of Direct Response Television (DRTV)

The Value of the long-form infomercial
Introduction: Yell and Sell!
Why is it called "Yell and Sell?"
https://www.dropbox.com/s/qbb6lzx49stxm3b/DRTV1%20Yell%20and%20Sell.mp4?dl=0
New approaches to DRTV
1. The best ads/products
https://www.dropbox.com/s/cp8h1m6wdfy1vuo/DRTV3%20New%20Approaches%201%20What%20type%20of%20product.mp4?dl=0
2. Selling a difficult, expensive product (and important metrics!)
https://www.dropbox.com/s/3m8928oolb8jx0k/DRTV4%20New%20Approaches%202%20%20Metrics%20and%20Send-Tec.mp4?dl=0
Oct 28, 2004: DRTV comes of age. The most important infomercial in history.
https://www.dropbox.com/s/3ximlix0e4ic8ol/DRTV6%20Obamas%20DRTV.mp4?dl=0

Myths about DRTV:
https://www.dropbox.com/s/tspf3ywq4v281hl/DRTV11%20Myths.mp4?dl=0
Direct Response Television DRTV
Please
answer these questions! I'd like to ask you!
Look at the Proactive Ad:
https://www.dropbox.com/s/g2ajdm1p20nmpv6/DRTV2%20what%20makes%20the%20proactive%20ad%20good.mp4?dl=0
what is it about the product that makes it good for DRTV?

What features are in the ad that make it good?
Lots of this presentation
is taken from:
3. Metrics are everything in Direct Marketing
!
https://www.dropbox.com/s/8203728lfqru6uh/DRTV5%20Metrics%20are%20Everything.mp4?dl=0

The response (4 years later):
https://www.dropbox.com/s/mucabhhs66ydpq7/DRTV7%20Santorum%20Response.mp4?dl=0

1.
https://www.dropbox.com/s/up2anlfzjy6nk7p/DRTV8%20Value%20of%20the%20Long%20Form%201.mp4?dl=0

2.
https://www.dropbox.com/s/jwgl46dwxviguq8/DRTV9%20Value%20of%20the%20Long%20Form%20continued.mp4?dl=0
3. Example: Kreg Jig and conclusion:
https://www.dropbox.com/s/q66ilszmyb88vea/DRTV10%20Kreg%20Jig%20and%20Conclusion.mp4?dl=0
Full transcript