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Vickar Community Chevrolet

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Manitoba/Ontario Prezi

on 16 November 2017

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Transcript of Vickar Community Chevrolet

S.W.O.T.
Strengths:
Weaknesses:
Opportunities:
Threats:
How can you connect with your customers?
Why Radio?
Do you need an audience?
If you have something to say, you need an audience.
How to advertise?
Frequently
Consistently
Creatively
Be relevant. be memorable.
It's Effective
Your potential customers spend more time on a typical work-day with radio than any other type of media. 92% of adults listen to radio an average of 20 hours a week.
It's Sound
Radio is sound and sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them.



Radio makes a personal connection with it's listeners
The radio station they listen to is THEIR radio station
Radio is word of mouth AMPLIFIED.
It's Personal
It's Mobile
This is how Canadians spend their daily media time.
Radio is on
In the car, at home and at work
Streaming online and on your mobile phone
It's in stores, restaurants and at the dentists office
Radio is always accessible
We have an audience and you can speak to them.
We provide YOU with access and exposure to OUR audience.
Your target market is listening.
Why Christian Radio?
Owns Two or More Automobiles
All Adults - 37.36%
Christian Radio - 45.83%
Source: BBM – CBS Spring 2011
Source: BBM-RTS Canada Fall ‘11 Base: A18+ in the Prairies Question: Likely to buy/lease a vehicle in the next 12 months
The stage is set. The show is about to begin. The audience is waiting.
What would Vickar Community Chevorlet like to say?
Full transcript