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MGT545 Gatorade

Dr. Abela Final Project

Thomas Shaw

on 29 April 2010

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Transcript of MGT545 Gatorade

Where Can I Buy Gatorade? Segmentation and Targeting
Target Athletes and
Those participating in Physical activity Positioning
The Best of Sport Drinks

Image Why Gatorade? Market Research
Use a lot of Secondary Data: Mintell International Group Ltd.- Cheaper
Originally did all Research on Florida Gator Football Team in 1965 New Product Development
Prime, Perfrom, Recover Price
Premium-Worth the Money
Gatorade Average $1.55
Powerade Average $1.38
Promotion That's
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