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Social Media for Music Students

Presented to the Department of Music, November 2013. Feel free to share, with attribution.

Ned Potter

on 7 May 2014

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Transcript of Social Media for Music Students

Academic Liaison
for music students
What is social media?
Pros & Cons
Case Studies
Why is it
to us?
Interactive, participatory.
People exchange stuff.

More help
Social media is about dialogue. You can build your reputation, build your audience, open doors, and
further your career
Questions to ask



Increase the size of your audience

Increase the level of engagement of your existing

Get help and guidance

Give help and guidance

Build your online reputation (greet the Googlers)

It's possible to do all this for free.
What happens on the internet... stays on the internet - FOREVER!

To use social media well takes some time

Some people online can be deeply unpleasant
1) Have you got a REASON to be there?
2) How much of yourself are you going to give? Is this a completely professional account, a completely personal account? (A combination often works best.)
3) Do you have the time and inclination to converse rather than just broadcast?
4) Are you prepared to deal with negative as well as positive online attention?
5) Are you likely to get drunk, open the Twitter app on your phone and in the space of about 10 minutes ruin your reputation / career / life..?
Come up with two
or goals you think social media may be able to help you accomplish. Say hello to the person next to you, tell them your goals, listen to theirs, and discuss whether they're realistic,
how social media might help
, and how to avoid the pitfalls.
Martin Suckling
Martin's Top Twitter Tips
1. it's an extension (or alternative to) your website in that you are presenting an image of yourself to the world. You have to present how you would like to be perceived. 'Social media' is a dangerous misnomer - it's not about conversations with friends, it's your professional persona.

2. do post regularly

3. don't be smug or irritated

pretty much everything comes from these, along with common sense. If you're big into politics and so on, then by all means post and engage with it, as long as you're happy for your artistic persona to be engaged in these debates. If something irritates you, generally ignoring it is best.

"Hilary Hahn's Violin Case - I'd regard this as the perfect way of taking advantage of the possibilities and avoiding the pitfalls. Allows her to do the quirky observational stuff that works v well in Twitter, gives her a voice through a fictional persona, protects her from having to actually engage herself. Very very clever."
Martin's tip to follow
Jacob Collier
Born 1994, multi-instrumentalist (and a very good video editor!), Royal Academy of Music
Millions of YouTube views. Pop culture and serious study, potentially very lucrative combination!
Dirty Loops
YouTube covers band (Rhianna, Britney, Adele below) from Sweden - several million hits each, led to David Foster tour in Asia
I Fagiolini
Good use of traditional online marketing (mailing lists, website) and social media (Twitter and Facebook).

Facebook page is properly interactive,
lots of pictures, and well followed.
Good for:
everything! Start here, build a following, and everything else will flow more easily.

Potential pitfalls:
broadcasting rather than conversing, saying something you regret, quitting too soon

Tweeting well:
search for people tweeting about your interests, interact, ReTweet, share useful links, don't just talk about yourself! (If you're on there as a musician or group, remember the 1-in-4 rule.) Use Twitter as a conduit for all your other social media.
Good for:
sharing your music. Upload, record, and promote your original audio.

Potential pitfalls:
with the free account, number of downloads is limited to 1000 per track. People who like your music can't follow / favourite etc without a Soundcloud account themselves.

Getting the most out of it:
get involved in the community - comment on and share other tracks, hear what's out there. Integrate it with Facebook. Curate your music into groups of tracks.
Good for:
people discovering you and your music. YouTube is the first place people go for music these days.

Potential pitfalls:
YouTube comments do not bring out the best in humanity... If something goes viral, you lose control of it for good.

Using it well:
imagine people watching on their phones (shoot big), embed the videos on Facebook, your website, Twitter, keep videos short, go RIGHT in with the good parts
Good for:
creating an online presence for free, which can act as an HQ for all your other social media activity.

Potential pitfalls:
a sad, neglected blog with no posts for a year is worse than no blog at all. It takes work to build a following.

Blogging well:
try to post regularly (but not for the sake of it), get some multimedia in every post (image, video, audio), find an informal tone that really communicates with your audience
This presentation is at: http://bit.ly/socmedmusic
Regardless of platform:


It's about dialogue.
Full transcript