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Social Networks

Social Networks

Hunter Garrett

on 13 February 2014

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Transcript of Social Networks

Social Network Analysis
"Billions of people create trillions of connections through social media each day, but few of us consider how each click and key press builds relationships that, in aggregate, form a vast social network."
Networked Individualism
- Social networks let us connect to people all around the world for new relations.
6 Degrees of Separation
1967 social psychologist Milgram discovered that everyone on the planet is separated by about 6 other people.
This is called the "small world phenomenon"
Today, "small world network" allow us to communicate ideas to people in any part of the world.
Give us your thoughts!

What do they do for you?
"The collection of human beings have properties that do not reside within the individuals, and this collection of human beings is now able to do things that they previously were not able to do."
Small World Networks
- Cultivate your own personal networks and personal brands.
Social Capital
Rheingold: "social capital as both an individual’s stock of resources that can emerge from sustained social relationships and the capacity of a population—a network or community—to accomplish collective action." Pg 218
Why Social Networks Matter!
Social Networks
- Nicholas Christakis, “The Chemistry of Social Networks,” 2010
Social Capital
Social Capital is much the same in the virtual world as the physical
We use Social Capital the same ways
Social Capital is who you know, how you know them, and how they can benefit you
-Power Law Curve
-Sarnoff’s Law
-Metcalf’s Law
-Reed’s Law
The Laws
Power Law Curve-
Captain Planet depicts a small community of kids formed around a shared interest in environmentalism and elemental rings.
A few blogs get multiple links and hits while a billion blogs get few inbound links
Supernodes diffuse attention to the long tail, the way hub airports feed the regional ones
Tuning & Feeding Personal Learning Networks
Using social media in the classroom
*Knowing technology + pedagogy
*Growing a PLN
How to cultivate a PLN?
*Co-learners: Students & Professors
People, who are drawn to independent learning, look for other students, teachers, and information sources.
How to create PLNs?
* 8 ways:
1. Explore
2. Search
3. Follow
4. Tune
5. Feed
6. Engage
7. Inquire
8. Respond
Facing Facebook's Facts of Life

Defining social relationships
*Keep in touch/Out of touch
*Know your personality & goals
*Know/Learn/Improve Facebook & skills

Is Facebook a Stalker-book?
*Privacy controversy
*Creating & deleting
*Awareness & consciousness
*Knowing the etiquette
Important shifts in dynamics:
1. Persistance
2. Replicability
3. Scalability
4. Searchability
How do people interact in social media environments?
*Invisible audiences
*Context collisions
*Public & private convergence
- 20 percent of the power law curve holds about 80 percent of the total area in the graph.

- Also known as the “the 80/20 rule,” it seems to recur in many kinds of distributions, like the holders of wealth in a population, frequency of words in a language, etc.
How is Social Capital Developed?
Through online networks
Paying it forward
Being a Bridge between networks
Contributing to the content of the network
Helping othes link to you
Maintain your ties, even if they are weak
All capital is important
Sarnoff’s Law:
With a broadcast medium such as television or radio, the value of the network increases arithmetically with the number of receivers: more recievers, more value.
Metcalf’s Law
The value of a many-to-many network, like the Internet, increases even more quickly than that of a broadcast network, because adding nodes multiplies the reach of each node.

- Individuals should seek out a variety of appropriate people and resources for different situations instead of relying on one.
How to thrive through
networked individualism
Have bigger and more diverse networks -
- Learn to like technology, and use it enthusiastically
Learn to function effectively in different contexts and - ‘collapsed contexts’
- Mangae your time well
Reed's Law
The value of Group Forming Networks (GFN) grows exponentially, because they can form entire social circles around an interest, spurring involvement by entire groups of people, who can all communicate with each other.
- Derek L. Hansen, Ben Shneiderman, and Marc A. Smith, Analyzing Social Media Networks with NodeXL, 2011
Strong & Weak Ties
"The strength of a tie is a combination of the amount of time of the emotional intensity, the intimacy, and the reciprocal services which characterize the tie."
- Mark Granovetter
Strong Ties- Personal

Weak Ties- Diverse

Absent Ties- X
What Can Social Media Do For You?
How can you make social media work for you?
What Social Capital do you have?
How can you change the way you use your networks?
What do you now know that you didn't before?
Full transcript