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Transcript of Social Media
interactions among people in which
they create, share, exchange and comment
contents among themselves in virtual
communities and networks." Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). 1971 - First "real" email is sent 1982 - The word “Internet” is used for the first time. 1989 -The World (world.std.com) debuts as the first provider of dial-up Internet access for consumers. Dawn of the modern era 1994 - Student Justin Hall creates first blog 1995 - Classmates.com and Yahoo are launched 1997 - AOL announces AIM [Instant messenger] "Blog" A Web site on which an individual or group of users record opinions, information, etc. on a regular basis. Gives everybody the power to blog 2003 2004 2006 1997 Occupy Movement Egypt uprising Invisible Children, INC. Social Media's Role in Politics Marketing Cons of Social Media Conclusion In 2008 election Obama dominated social media More than 450,000 Facebook users have joined Occupy Wall Street pages to date. Personal information can be stolen or misused.
Online interaction can be a substitute for actual meeting
Require time / loss of productivity
Make it easy to spread rumors
Allows for misrepresentation and false news
Once posted information does not go away
Regrettable information can your employment Benefits of Social Media Allows for easier socialization
Provide an easy alternative to create social connections
Makes it easy to connect and converse
Allows for simpler networking
Easy to share information
Provides a method for inexpensive marketing
Allows an easy means for political causes to organize, recruit and spread their message Closing Remarks 1997 - Term "blog" is coined Nearly 2 million supporters on MySpace
Around 6.5 million supports Facebook
And 1.7 million supporters on Twitter In 2012 election Obama is still the victor in the social media battle Obama had 22.7 million followers and 32.2 million likes
Romney had 1.8 million followers and 12.1 million likes http://knowledge.insead.edu/innovation/how-obama-used-social-networking-tools-to-win-1600
http://blog.hootsuite.com/election-tracker-results/ “If you want to liberate a country, give them the internet” -Ghonim Social Media allows the movement to circumvent traditional media. Many celebrities tweeted about the video including Oprah and Justin Bieber. Within a few days 58% of American adults age 18-30 had heard of KONY 2012 http://edudemic.com/2012/04/understanding-how-social-media-fueled-the-kony-2012-craze/ Creates community Market research User-generated communication Promotions and discounts Loyalty programs Big Data "This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data." Ibm what is big data?. (n.d.). Retrieved from http://www-01.ibm.com/software/data/bigdata/ Sources Foulger, M. (7, November 2012). Social media’s role in the 2012 us election: Obama breaks twitter records. Retrieved from http://blog.hootsuite.com/election-tracker-results/
How obama used social networking tools to win. (10, July 2009). Retrieved from http://knowledge.insead.edu/innovation/how-obama-used-social-networking-tools-to-win-1600
Mercer, D. (2012, December 3). 3 Social Media Marketing Strategies to Increase ROI. Social Media Today. Retrieved January 17, 2013, from http://socialmediatoday.com/seo-entrepreneur/1051651/3-social-media-marketing-strategies-increase-roi
Urban, M. (2012, September 4). The pros and cons of social media. Reading Eagle. Retrieved January 17, 2013, from http://readingeagle.com/article.aspx?id=412755
Ibm what is big data?. (n.d.). Retrieved from http://www-01.ibm.com/software/data/bigdata/
Nations, D. (2013). What is social media marketing. Retrieved from http://webtrends.about.com/od/web20/a/what-is-social-media-marketing.htm
Social media. (2013). Retrieved from http://en.wikipedia.org/wiki/Social_media
Betancourt, L. (2012, March 02). How companies are using your social media data. Retrieved from http://mashable.com/2010/03/02/data-mining-social-media/
Hinchcliff, D. (2011, May 12). How social media and big data will unleash what we know. Retrieved from http://www.zdnet.com/blog/hinchcliffe/how-social-media-and-big-data-will-unleash-what-we-know/1533
Arora, S. (2010, March 04). Social media websites being used for data collection. Retrieved from http://www.websitemarketing.com/blog/social-media-marketing/social-media-websites-being-used-for-data-collection/
Big data for law enforcement - social media use. (2012, November 20). Retrieved from http://www.brightplanet.com/2012/11/big-data-for-law-enforcement-social-media-use/
Raftery, T. (2012, November 1). Sustainability, social media and big data. Retrieved from http://greenmonk.net/2012/11/01/sustainability-social-media-and-big-data/
Gustin, S. (2011, 11 02). Social media sparked, accelerated egypt’s revolutionary fire. Retrieved from http://www.wired.com/business/2011/02/egypts-revolutionary-fire/ “In the same way that pamphlets didn’t cause the American Revolution, social media didn’t cause the Egyptian revolution” - Sascha Meinrath Fastest video to reach 100 million views. Social media is a complicated and diverse infrastructure that if not abused, can have many positive impacts on life. Austin Woehrle
Brandon Le Nguyen