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Copy of Copy of Copy of Honda Vietnam - Marketing Strategy

Marketing-mix of Honda includes Products, Price, Place and Promotion strategy in Vietnam's market
by

Yan Coffee

on 29 October 2013

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Transcript of Copy of Copy of Copy of Honda Vietnam - Marketing Strategy

Honda Vietnam
Marketing strategy

Recommendation
Strategy
Conclusion
general imformation
marketing strategy
recommendation
General information
about Honda Vietnam

History
Product range
Slogan
FOUNDATION: 1996

A corporation with 3 partners:
+Honda Motor Company ( Japanese 42%)
+Asian Honda Motor Company ( Thailand 28%)
+Vietnam Engine And Agricultural Machinery Corporation ( 30%)
Motorbike
Car
-Total invested money : over 350 million dollars.
-Labor: approximate 5000 labors.
- Capacity: about 1,5 millions motors each year.
-Total invested money: approximate 60 million dollars.
-Labor: about 400 labors
-Capacity: 10 thousand cars each year.
"The power of dream"
"Toi yeu Vietnam"
products
place
promotion
price
Variety products
Developing product's quality
Designs
Global standards:
- the strong and persistence of engine
- low waste fuels
- attention to protect environment.
advertising:
Public Relation
Sales promotion
a lot of branches though 64 provinces.
slogan: "savety, environment and social activities"
in "toi yeu Vietnam" strategy
Short term promotion campaign
Encourage repeat buying
Motivate the staffs Honda sale promotion help
Merchandise new products
A mean of attracting new customers
Honda is selling affordable with
ncome of the people in Vietnam
- Improving after-sales service
- Listing price
History
slogan
products
price
place
promotion
Summarize main point
reference:
- honda.com.vn
- marketingvietnam.net
Members of our group:
Hoang Thi Le Quyen
Nguyen Thi Thuy Linh
Ho Thi Khanh Thien
Luong Hoang Long
Nguyen Thi Mai
List products ranges of Honda in 2011
The company commit friemdly environment products
Thankyou for listening
Full transcript