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Copy of Copy of Copy of Honda Vietnam - Marketing Strategy
Transcript of Copy of Copy of Copy of Honda Vietnam - Marketing Strategy
about Honda Vietnam
A corporation with 3 partners:
+Honda Motor Company ( Japanese 42%)
+Asian Honda Motor Company ( Thailand 28%)
+Vietnam Engine And Agricultural Machinery Corporation ( 30%)
-Total invested money : over 350 million dollars.
-Labor: approximate 5000 labors.
- Capacity: about 1,5 millions motors each year.
-Total invested money: approximate 60 million dollars.
-Labor: about 400 labors
-Capacity: 10 thousand cars each year.
"The power of dream"
"Toi yeu Vietnam"
Developing product's quality
- the strong and persistence of engine
- low waste fuels
- attention to protect environment.
a lot of branches though 64 provinces.
slogan: "savety, environment and social activities"
in "toi yeu Vietnam" strategy
Short term promotion campaign
Encourage repeat buying
Motivate the staffs Honda sale promotion help
Merchandise new products
A mean of attracting new customers
Honda is selling affordable with
ncome of the people in Vietnam
- Improving after-sales service
- Listing price
Summarize main point
Members of our group:
Hoang Thi Le Quyen
Nguyen Thi Thuy Linh
Ho Thi Khanh Thien
Luong Hoang Long
Nguyen Thi Mai
List products ranges of Honda in 2011
The company commit friemdly environment products
Thankyou for listening