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LIMRA

LIMRA presentation
by

Alejandra Velarde

on 5 October 2012

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Transcript of LIMRA

Learn From the Leaders
Kathleen Mayko, Digital Community Manager
MassMutual Financial Group
Amanda Wilson, Manager, Emerging Channel Strategy
RBC Insurance
Dave Hamlett, Director, Brand Delivery Direct Businesses and Digital Marketing, Met Life
Terry Golesworthy, Moderator, President
Customer Respect Group

This interactive session will feature lessons learned from several companies viewed as leaders in our industry with regard to their use of social media. Attendees in this session will learn how to effectively develop, deploy, and support a successful social media strategy as the use of social media in financial services continues to evolve. 9:30 to 11:00 a.m. — Social Media Panel of Experts Amanda Wilson, MBA RBC
- Subsidiary of RBC
- Separate from Royal Bank of Canada Manager, Third Party Distribution @Mandella8551 Contact Centre amanda.wilson@rbc.com Personal Financial Services
Business Financial Services
Cards and Payment Solutions Canadian Wealth Management
U.S. & International Wealth Management
Global Asset Management Capital Markets Sales and Trading
Corporate and Investment Banking Canadian Insurance
International & Other Insurance Banking
RBC Investor Services Canadian Banking Wealth Management Cross-border Banking Capital Markets Insurance RBC – Among the Top 20
Largest Banks Globally RBC Insurance: Global Footprint International Operations
Barbados- Reinsurance Canadian Operations
Life & Health
Group
Home & Auto
Travel
Wealth International Operations
Ireland- Reinsurance International Operations
China- Representative Office Multi-Line Carrier Over 3,200 employees
2.6 million clients in Canada
More than 4 million clients worldwide Striving to reach clients in their channels of choice How We Distribute Insurance in Canada 2.6+ million clients in Canada 4,500 Life and Health Brokers
2,500 Travel Agent Relationships (85% exclusive) Online Retail Insurance Stores & Face-to-Face 54 Locations
Product Specialists Multi-Channel Distributor 500+ licensed insurance agents Banco Itau RBC has 74,000 full and part time employees, *Each represents ~1,667 employees serving more than 15 million personal, business, public sector and institutional clients in Canada, US, and 51 other countries Market Capitalization US$ billions Auto Life and Health Travel Wealth Multi-Line Carrier Home Business 0 Social media allows you to gain insights about your business. Lesson #1 Social media allows you to listen and respond. Lesson #2 Empowering people to make decisions allows for speed in social media. Lesson #3 Relevancy is important in social media. Lesson #4 Social media gives you the power of multiple impressions from a single experience. Lesson #5 Social media enhances transparency and personality for your brand. Lesson #6 Tweet: Social media allows you to listen and respond says @Mandella8551 #LLSMC Tweet: Empowering people to make decisions allows for speed in social says @Mandella8551 #LLSMC Tweet: Social Media allows you to gain insights about your business says @Mandella8551 #LLSMC Tweet: Relevancy is important in social media says @Mandella8551 #LLSMC Tweet: The power of multiple impressions from a single experience says @Mandella8551 #LLSMC Remaining Relevant In Your Industry, by Amybeth Hale
by <http://www.fordyceletter.com/author/amybeth-hale/Amybeth Hale> on November 5, 2010, 2:37 pm 4 Favorable for Posting 2 click-throughs 9 posts 87 Unfavorable Terms of Use 509 views 91
Forums Searched Tweet: Social media enhances transparency and personality says @Mandella8551 #LLSMC 2/509 = 0.4% Insurance Forum Opportunity Spotting Summer Student Project Twitter Client Insights:
Auto Insurance Price Objections Twitter Client Insights:
Wait Times in the Queue Twitter Client Insights:
Travel Insurance Price Objections 4 Favorable for Posting 2 click-throughs 9 posts 87 Unfavorable Terms of Use 509 views 91
Forums Searched 2/9 = 22% Insurance Forum Opportunity Spotting Summer Student Project Complaints Customer Service Claims Advice Billing Chance to Surprise the Client Emerging Channel Strategy 12,289 tweets 668 sales opportunities Auto Life Travel Home General 61 opportunities 447 opportunities 36 opportunities 24 opportunities 100 opportunities RBC INSURANCE Twitter Research for Insurance Opportunities RBC Insurance Proposed Tweet Responses Listening helps to understand client needs and how insurance might help
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