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Simple SEO

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by

Frank Su

on 14 November 2013

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Transcript of Simple SEO

SEO
Search Engine Optimization
10%
90%
Benefits
More people will find and visit your website
Increase awareness of your brand backed by Google a trusted recommending agent
Relatively inexpensive compared to traditional media and has a much longer lifespan
SEM- Paid Advertising
Approximately $1 per click
conversions are low and clicks are high
SEO - Organic Search
Research has shown that 80% of users look for contents out of advertising areas
What is

On
Page and
Off
Page SEO?
On
Page
Install web
statistics
like Google Analytics
Name Your
Images Properly!
What are the different types
of OnPage SEO techniques?
White-Hat-SEO-Services.jpg
Off
Page SEO
Optimize Your Title Tags
“If I were only able to optimize a single on-page SEO factor, title tags would be it.”
Bad Title:
“VideoGameShack.com Brings You This Year’s Top 10 Cool Video Games”
Good Title:

Cool Video Games of 2011
, Brought to You by VideoGameShack.com”
1) Company Blog =>
Google consider the activeness of a website through their blog also add in keywords you want into it.
2) Forum Postings =>
post/reply to a thread in other service-related pre-existing forums that allow links in your signature.
3) Search Engine
Submission => Submit your website to the most popular search engines like Google, Yahoo, Bing, etc
4) Directory Submission =>
Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc.
5) Social Bookmarking =>
add your website to bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc.
6) Submit “how to” content =>
Submit content on www.Squidoo.com
7) Leverage on Video Marketing =>
Create a viral video on youtube, vimeo, etc
8) Article Submission =>
Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc.
9) Business Reviews =>
Write reviews about your businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
How to select great keywords for my SEO??
Descriptive
Modifier
Niche Modifier
Geographic Modifier
While you can use single-word keywords, you will be vying for position with the millions of other websites that also use the same keyword.
Nobody searches for single keywords
Brought to you by
Remember: Never spam same keywords!!!
Q&A
Optimize Your URLs => www.carmania.com/?p=591 VS http://www.carmania.com/fast-cars-of-2011
Intel's website TITLE use keywords followed by company name.
You will receive:
- Google Analytic Analysis or Installation
- Competitive Analysis Report

- Keyword Research
- Monthly Reports

- Building of SEO using google
"safe" techniques
Full transcript