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Green/Hybrid car Ads Critiques

interim report findings
by

junlei chen

on 26 April 2010

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Transcript of Green/Hybrid car Ads Critiques

Green Car Ads Critique Commercials Ads Audi A3 TDI Brief introduction about the video Eco-Car Ads Critiques Einstine Arivin Oli Jayanthi Junlei Chen Agenda Creative Decision Filters
BRAND FILTERS
Compelling?
Symbolic?
Resonative?

COMMUNICATION FILTERS
Engaging, simple, original, creative?
Product integrated?

CAMPAIGN FILTER
Effective extension of campaign equities?
Introduction Summary Lexus Hybrid educational quality
through existing
academic processes Brand Advertising S.M.I.L.E. Simple

Memorable & impactful

Interesting and relevant

Linked to the brand

Emotionally involving and liked



(implicitly, for the target audience) Introduction

Commercials of Audi A3 TDI and Lexus Hybrid

Critiques criterias: S.M.I.L.E.

Creative Decision Filters

Summary
Thank you Green initiatives
Eco-friendly vehicles
Large investment on this segement
High promotions
A3 TDI and Lexus Hybrid Focus on customer perspective

Clear communication

Arousing customer needs

Call to action???
Full transcript