Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Green/Hybrid car Ads Critiques
Transcript of Green/Hybrid car Ads Critiques
Engaging, simple, original, creative?
Effective extension of campaign equities?
Introduction Summary Lexus Hybrid educational quality
academic processes Brand Advertising S.M.I.L.E. Simple
Memorable & impactful
Interesting and relevant
Linked to the brand
Emotionally involving and liked
(implicitly, for the target audience) Introduction
Commercials of Audi A3 TDI and Lexus Hybrid
Critiques criterias: S.M.I.L.E.
Creative Decision Filters
Thank you Green initiatives
Large investment on this segement
A3 TDI and Lexus Hybrid Focus on customer perspective
Arousing customer needs
Call to action???