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Be Successful at Innovation

Introduction on Webinar "Be Successful at Innovation"

Elena Ozeritskaya

on 18 October 2012

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Transcript of Be Successful at Innovation

Confusion about Innovation "It's not for us - we are in services and
think small". 4.Innovation is not only about big ground-breaking and product ideas "We did innovation
last month" 3.Innovation is not a destination but a journey "How can you be disciplined about something so esoteric and unstructured as creativity and innovation?" 2.Confusing Innovation
with Creativity "We did innovation last year,
we have a new site that deals
with that stuff" 1. Innovation is not only
for creative types BE SUCCESSFUL
AT INNOVATION Innovation should be planned as a core business process It includes people in back-office functions as well as those in R&D The most innovative companies realize that everyone should be involved in innovation! Dimensions of Innovation Levels of Innovation Business Model Business
Process Brand Product or Service Break-Through Disruptive Incremental (cc) photo by theaucitron on Flickr (cc) photo by theaucitron on Flickr Innovation is the successful implementation of ideas Most innovative companies are those who make real gains and progress through small, incremental changes to products, services and processes. Misunderstanding about what innovation, in a business context, truly is seems to be amongst the major barriers to innovation. Misunderstanding manifests itself in several ways... Get people involved, set targets and teams up to help create a culture of innovation to start up your innovation process! Want to learn more about
How to be Successful at Innovation? Join the Free 30 min Webinar
Monday the 5th of November from 10.00-10.30 or from 16.30-17.00 CET

Register at https://attendee.gotowebinar.com/rt/6616284078092074752 94% of the companies still mainly focus on product and/or service innovations eventhough studies have shown us that focussing on dimensions as processes and business models are much more profitable Creativity is one of the many means by which businesses can get new ideas in the first place The most successful companies
realize their innovations should
start from a Customer Insight
in order to create desirable
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