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NEUHAUS PRESENTATION

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by

Helena van Gansberghe

on 20 March 2014

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Transcript of NEUHAUS PRESENTATION

NEUHAUS PRESENTATION
Final Review
Presentation Plan
Neuhaus Successfull Chocolate
Influencing Factors
400 stores are franchised

Supplier of the Belgian Royal court

450 stores in 40 different countries

66% ownership of Jeff de Bruges

Luxury Chocolate Leader Brand in Belgium

Capital 12 million €

Main strategy of the group is international growth

History
References
Reflective Analysis 4PS Marketing Mix
Promotion
Product
Place
Price
Jeff de Bruges participation
Full transcript