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The Captive Audience

There are so many distractions for audiences today and so few obvious routes left to reach mass groups without spending loads of cash. How can you connect with your audience effectively and efficiently?

Laure Parsons

on 20 July 2016

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Transcript of The Captive Audience

The Captive Audience Who is YOUR audience? Devout Probable Possible? How can you reach your audience? Start as early as possible Consider your distribution strategy Can you do the distribution? What tools or help would you need? If you plan to sell the film, how will having a built-in audience help you? What should you avoid? Who else has reached your audience? Which tools fit this audience? 80/20 Rule for effort + revenue How can your audience do the work for you? Agency and investment Tools Screenings Workbook Project Theatrical Mapping http://workbookproject.com/19/ PBS Art House Theatre Map http://www.pbs.org/independentlens/yourlens/arthousetheaters/ Open Indie http://openindie.com/films Film Club (find film societies) http://www.filmclub.com/film_festivals/action/?go=club_search Crowd Controls http://crowdcontrols.cc/about/ Network with other filmmakers http://www.massify.com/ http://shootingpeople.org/ http://nywift.org create online forums http://www.tangler.com/ http://www.meetup.com/ twitter Facebook http://www.whostalkin.com/ Workbook Project Theatrical Mapping http://workbookproject.com/19/
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