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Office of Annual Giving - JMU
Transcript of Office of Annual Giving - JMU
James Madison University
0.3% response rate
$249 average gift
M4E LYBUNTS (people who gave to M4E last year)
4.5% response rate
$172 average gift
Text and Mobile Giving
Make your own gift
Encourage your peers to stay engaged with and support JMU
Qualify/Recommend Major Gift prospects
Provide input on some of our solicitation projects
Share ideas for how to reach the masses
Consider JMU in your estate plans
Continue to promote JMU in a positive way
Who do we solicit?
How do we solicit them?
What do we do?
We maintain, nurture, strengthen, and grow
JMU's family of giving.
Director of Annual Giving
James Madison University
Who are we?
Telefund & Campus
What does that
Facilitate opportunities for constituents to support JMU on an annual basis, providing immediate impact on Madison's Mission.
Any gift under $25,000.
Foundation for sustained support.
Cultivating the masses, $25 at a time.
Office of Alumni Relations
Office of Planned Giving
Office of Major Gifts
Annual Giving is the pipeline for major gifts!
Much of our work helps inform and qualify prospects.
Loyal giving leads to planned gifts.
Reunion classes are good planned giving audiences.
Engaged alumni give.
Peer-to-peer giving is 70% effective.
OAR programming lead to giving efforts, e.g. students, reunions.
JMU’s premier annual giving society, in its 8th year of existence
Currently recognizes all gifts
Quarterly newsletters to members
Include in special events as appropriate
Currently evaluating structure and future of this program
Our most successful program
37% participation among full-time employees in FY12!
Strategic six-week campaign with volunteers across campus
Payroll deduction opportunities
Program being resurrected this year in partnership with Alumni Relations.
Student Alumni Association will be the sponsoring organization of the student giving effort.
In theory, student giving and awareness will lay foundation for future alumni giving.
A key initiative for this year, since peer-to-peer fundraising has a 70% success rate.
This approach is what will ultimately move our alumni donor number
Launching several pilot programs with a few select groups of alumni
Trying to create as successful a program as possible with limited resources
Collaborative effort across University Advancement division
Reunion classes - great examples.
Correct and up-to-date contact information
Misconceptions and Common Objections
Staffing and Resources
Industry Trends and Communication Saturation
Alumni invoice mailing
18% response rate
$94 average gift
SYBUNT M4E Scholarship Letter
0.91% response rate
$124 average gift
3.15% response rate
$134 average gift
Student staffed fundraising effort
35-40 student callers and 4 student managers
Calling runs from September – May
Weekly calling schedule: Sunday-Thursday
16 callers per shift
Approximately 145 call shifts per year
Other key stats:
Cost to raise a dollar: approximately .20
Will complete about 28,000 calls in FY13 (does not include answering machines, busy signals, or callbacks)
Will contact about 19,000 prospects in FY13 (alumni, parents, friends)
37% participation rate (national average 30%)
•33% credit card rate (national average 25%)
$118 average gift thus far in FY13
$325,000 raised to date in FY13 vs. $374,000 total in FY12
Accurate contact information – cell phone numbers
Reactivating lapsed donors
2 consecutive years with 100% caller participation (to M4E Scholarships)
Participated in first ever Madison Forever Day
2nd consecutive year participating in the MLK candle lighting ceremony
Madison Connection Day on the Commons – promoting MC and Student Giving
Active participants in student giving campaign