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Ena Verena

on 14 November 2013

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Transcript of XEROX

The what’s & how’s of change
The Triple Bottom-Line:
Xerox’s “Score Card”
“We have found that we don’t have to choose between being a sustainable company and being a profitable one”

leader in document technology & services
1980 Deming Prize
1993 Partners in Energy Efficiency
Xerox became Charter partner in the Energy Star Office Equipment program and helped developing energy-efficient programs.
2005 Climate Leaders
Xerox joined the US E.P.A. climate leaders program and announce a 10 percent reduction goal from worldwide operations by the end of 2012.
2010 Xerox acquires
Affiliated Computer Services,
Inc. (ACS)
By purchasing ACS, Xerox became a global leader in business process and document management.

1903 Xerox's early predecessor founded in Rochester,
New York
1970 Automatic Duplex
Two-sided copying - which reduces paper costs, saves time previously spent reinserting pages, saves paper-storage space and lessens the environmental impacts of making and using paper
1936 The Haloid Company goes public
The Haloid Company goes public to fund Rectigraph acqusition - in order to raise funds to purchase of the Rectigraph Company, the Haloid Company issues its first offering of public stock.

1956 Rank Xerox
The Haloid Company and The Rank Organization Plc. (UK) form Rank Xerox as a joint venture to manufacture and market Haloid (later Xerox) equipment initially in Europe and eventually in Africa and Asia
1961 from Haloid Xerox Inc. to Xerox Corporation & NYSE Listing (common stock XRX)
1942 Electrophotography Patent
Chester Carlson receives the US patent for electrophotography - later called xerography - the technology that revolutionized the world of document imaging
The M. H. Kuhn Company, founded in 1903, becomes the Haloid Company on April 18, 1906 in Rochester, New York, to pursue the business of manufacturing and selling photographic paper.
1938 The first Xerographic Image
Inventor Chester Carlson, pursuing the concept of electrophotography in his spare time, makes the first xerographic image - a handwritten notation of '10-22-38 ASTORIA'
a global enterprise addressing the worldwide document processing market which develops markets, services, and finances a complete range of products and services designed to make offices around the world more productive.
Xerox's Mission Statement
"Through the world's leading technology and services in business process and document management, we're at the heart of enterprises small to large, giving our clients the freedom to focus on what matters most: their real business."

Success through satisfied costumers
Quality and Excellence in everything they do
The use of technology to develop market leadership
Valuing their Employees
Responsible Behaviour as a corporate citizen
1948 Xerography is formally announced and "Xerox" is copyrighted
1958 "Xerox" enters the public realm with the Haloid Company name change
In order to reflect the company's focus on commercial xerography
1959 Xerox 914
the first automatic plain-paper commercial copier is announced and subsequently revolutionizes the industry
Visualized Revision
75 years in 75 seconds
1962 Rank Xerox Ltd. & Fuji Photo Film Co. Ltd. form a joint venture
Fuji Xerox Co. Ltd. - to distribute Rank products, later gaining
significant R&D responsibilities
1967 Resource Recovery
Xerox started implementing resource recovery
1969 Energy-saving copiers set
the Xerox Sustainability commitment
in motion
The first of many initiatives and innovations Xerox produced to protect the environment and preserve natural resources
1973 Ethernet
Fuji Xerox wins the Deming Prize for quality. Japans highest award for quality.
1982 Energy-Efficient Copiers
Xerox started producing energy-saving copiers
1983 Total Quality Process
Leadership through quality. The Xerox total quality process is announced in order to lend direction and perspective to the company-wide quest for business excellence and customer satisfaction
1988 50 series for 50 years
50 years after Carlsons first xerographic image, the 50 series copiers launch to recognize his game-changing achievement
An internal memo coins the term "Ethernet" to describe a proposed system of interacting workstations, files and printers, linked via coaxial cable within a local area network, which components can join or leave without disturbing data traffic.
PARC - Palo Alto Research Center
Founded in 1970 as a division of Xerox Corporation.
PARC has been responsible for such well known and important developments as:
1997 International certification for environmental management
All Xerox major manufacturing operations become ISO 14001 certified, a globally recognized environmental management system standard for organizations wishing to operate in an environmentally sustainable manner.
1998 Recognition for promoting work-life-balance for working moms
working mother magazine named Xerox one of its 100 Best Companies to work for and calls Xerox "exceptionally progressive"
2007 US Climate Action Partnership
Xerox was the first high-technology company which joined this alliance of business and environmental leaders formed to combat climate change and effect legislation and regulation that reduce greenhouse gas emissions.
2008 New Corporate Identity
The new logo and symbol should drive a sweeping corporate identity change. The symbols with the lines that form a 'X' should represent the connection to customers, partners, industry and innovation.
Xerox formed Palo Alto Research Center Incorporated as a wholly owned subsidiary in 2002.
“Sustainability is not just a nice-to-do at Xerox.
It’s about valuing our employees and communities, preserving our environment and returning value
to our shareholders now and for the future.
Xerox views it not as a cost of doing business,
but as a way doing business.”

Economical Sustainability
Valued as both a profit making business that creates value for its shareholders and an enterprise that aims to be a positive contributor in the world by its efforts in environmental and social sustainability practices

2012 Statistics

Revenue: $22.3 Billion
Income: $1.2 Billion
Spent $860 Million on innovative R & D
4 areas of commitment
Commitment 1
Climate Protection: reduce carbon footprint by cutting energy use in their own operations and in the operations of their customers through energy efficient products and solution offerings.
Commitment 2
Commitment 3
Preserve Clean Air and Water:
Use chemicals carefully and responsibly and seek alternatives that less harmful to the environment
Commitment 4
Prevent waste and management:
Strive to reduce waste in operations and in the use of products and responsibly manage the disposition of waste by reuse and recycling options
To be Carbon Neutral
To reduce green house gases by 10% between 2002 and 2012 and receive ENERGY STAR for 90% of products produced
How does Xerox reduce Energy?
Reduce energy through products and technology:
- An international standard for energy efficient consumer products created by the EPA
- Cutting power consumption in its designs
- the amount of energy that is required to copy, print, fax and scan is reduced by combining the functions of multiple products into one machine
- Software solution Xerox uses to move information to and from the cloud, reducing energy by not using large databases
- Digital technology inside their products increases the reliability of products
- Longer lasting parts mean less manufacturing energy is needed
- Every year Xerox looks at ways they can reduce energy consumption through equipment upgrades
6. Use of renewable energy sources
- Xerox purchases “green power”
- Green Energy
- Example of this is "free cooling"
Preserve biodiversity and the world’s forests: responsibly source paper for resale, create technology that enables efficient use of paper and partner with organizations to promote good forest practices
To have a sustainable paper cycle
Source paper from companies committed to sound environmental health and safety practices and sustainable forest management
Certify Xerox-branded paper to standards for sustainable forest management
To have a successful partnership with The Nature Conservancy
How does Xerox preserve biodiversity and the World’s forests?
1. They require suppliers of their paper
to Xerox for resale follow the Xerox paper
sourcing and supplier policy that was
established in 2003.
Some of these commitments are:
Commitment to comply with all Environment Health and Safety regulatory requirements, such as forestry codes of
practice and regulations governing legal harvesting of wood.
Ensures the exclusion of illegally harvested wood raw materials from Xerox papers
Ensures the exclusion of wood raw materials derived from forest areas of significant ecological or cultural importance
Encourages all suppliers of wood raw materials to practice sustainable forest management
Strict limits on the use of hazardous materials
2. Efficient use of paper:
They make equipment and software with efficient paper use available within their designs
Created the “Earth Smart” feature in 2010
They use and create software that help consumers reduce paper use by using electronic data management
3. Deinkability:
They test the inks used in their equipment to make sure they will not pose any problems for the recycling process

4. Partnership with The Nature Conservancy
In 2007, Xerox partnered with The Nature Conservancy

To have a zero persistent bio accumulative toxic (PBT) footprint
To be water neutral
To have zero hazardous air pollutants
To reduce hazardous materials as well as energy and waste
To reduce the PBTs in Xerox’s supply chain
Use Life Cycle Evaluation (LCE) to prioritize areas for future technology development
Chemical suppliers must adhere to strict standards to control the chemical content in Xerox’s products
How does Xerox preserve clean air and water?
Xerox was the first in the industry to study the health effects of toners
Design products to control emissions of chemicals and noise during their use
Water used by Xerox facilities are locally sourced from suppliers who withdraw the water from lakes, rivers, and other surface waters
1. Eliminating toxic materials from the supply chain
2. Controlling chemical and water use in Xerox operations and through product design
Waste-free facilities and products
Reduce material footprint of equipment and supplies
Achieve “zero waste to landfill” for major facilities
How does Xerox prevent and manage waste?
1. Recycling programs
Green World Alliance Program

- Eco-box
- Pallet Returns
- Individual unit returns
2. Invest in technologies that reduce the creation of waste
solid ink imaging process
Product Takeback and Recycling Program

- reuse of the complete end item
- remanufacture into a new generation product
- reuse major modules and parts for remanufacturing
- recycle materials preventing electronic-waste
Value Diversity
Offer minority scholarships for a degree in a technical program
Meetings throughout the year to discuss diversity topics
Award winning diversity
Xerox Community Involvement Program
Reward good performance

Performance is rated on a scale and rewarded with raises annually
Offer opportunities for learning and development
Through online training, virtual classrooms and traditional classrooms
Encourage advanced degree programs
Provide a safe and healthy work environment
Safety of Xerox Products by reduced toxins
Zero injury program
Emergency Preparedness
Social Service Leave Program
Xerox Science Consultant Program
Xerox Lawyer Program
Overview of Childcare Support Systems
Help achieve the right
work/family life balance
Provide customers with a simplified process
that bring cost, quality, and productivity
benefits and a greener way of operating
Being carbon neutral
Using a sustainable paper cycle
Reduced use of toxic and heavy metals
Waste free products and workspaces
To increase their sustainable impact
on the world Xerox partners with

Business Roundtable Climate RESOLVE
Business Roundtable S.E.E. (Society, Environment, Economy) Change
Business for Social Responsibility
Sustainability Innovators Working Group
EcoPatent Commons
Corporate EcoForum
U.S. Chamber of Commerce Business Civic Leadership Center Environmental Innovation Network
Laser printing
the modern personal computer
graphical user interface (GUI)
object-oriented programming
ubiquitous computing
amorphous silicon (a-Si) applications
advancing very-large-scale-integration (VLSI) for semiconductors
Environmental Defense Fund Climate Corps
International Leadership Council of The Nature Conservancy
The Prince's May Day Network
Organization for Economic Cooperation and Development (OECD) Expert Advisory Group on Sustainable Manufacturing and Eco-innovation
Governmental Organizations
Progress Report
Environmental Management

Recycle Rates (Non Haz – Solid)

Water Consumption

Energy Consumption

Products reaching Energy Star

Waste Diverted from Land Fills
The Sustainable Model
Controlling The system
Scenario Planning
Phase I
The key objectives of Phase I included:

1. Advance learning and broaden the thinking of a broad set of executives in the organization.

2. Understand current state and implications to our business. 

3. Identify important aspects to incorporate into scenarios to ensure relevance to our business.

Phase II
“scenario planning”
The key objectives of Phase II included:

1. Identify the robust strategies that cut across very different “world” scenarios. 

2. Determine important external indicator to track to enable resiliency strategy.

Phase III
“future business readiness evaluation”
The key objectives of Phase III:
is necessarily a “perpetual” phase, as it ultimately embeds the environmental and social dimensions into the business strategy process.

Regulating the System
Audit Program
To identify environmental, health and safety risks and potential areas of non-compliance, Xerox audits research, manufacturing, engineering and service operations an average of once every three to five years.
Employee Training and Education

Through training and internal communication, Xerox makes its employees aware of how our operations affect the environment and employee safety.

Stakeholder Outreach

Stakeholders include employees, customers, investors, universities, government agencies and environmental groups.

Example Life Cycle
1. Goal definition and scope.

2. Life cycle inventory
...of the inpuits and oupts that flow to and from the environment during every step of the products life.
3. Impact assessment
...that characterizes the effect of the inputs and outputs on the impact categories
4. Interpretation of results
...to determine major contributors to the outcome, as well as sensitivitiy and uncertain anaylsis
The Innovation (Bench Mark)
Thanks for your attention
watching the growing

with us

Business Organizations
Non-Governmental Organizations:
Sustainable Energy Authority of Ireland
U.S. EPA SmartWay Transport Partnership
U.S. EPA WasteWise
U.S. EPA Green Power Partnership


what’s & how’s
of change

Integrated Supply Chain
The System
The Xerox Foundation
Investing in non-profit sectors
Full transcript