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Morse & Company Advertising
Transcript of Morse & Company Advertising
Philosophy Creative Aspects Advertising The Beach Coast thebeachcoast.com -Market Research
-Customer Satisfaction Measurement
Online lifestyle magazine The President and founder is Sharee Morse
She has worked 18 years at Morse and Company
Sharee and her colleges have claimed over 100 national and international design and marketing awards
Advertising, public relations, brochures and videos do not equal marketing - they are communication tools within the overall process.
Advertising and promotion are tactics that communicate and reinforce positions, but solve problems only when tied to strategy.
Morse & Company uses this knowledge with additional marketing information to serve as your guide through the marketing and promotions process.
Shelby, H. (2010). Communicating Creatively. Retrieved April 20-24, 2010, from Morse & Company: http://www.morseandcompany.com