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Maria&Barbora

October 2014
by

Barbora Dubovcova

on 18 February 2015

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Transcript of Maria&Barbora

EAT REAL Vegetable spread

stable without additives
94% of vegetables inside
the freshest possible
convenient and familiar product
organic and eco-friendly
in glass
refrigerated 28 days
local ingredients & supplier
OUR ECO-INNOVATION
No science- fiction :)
1
Source of fibre
Low in salt
Low in fat
No added sugar
High in Vitamin A
14% of RDI of Vit A in one portion
NEW GENERATION FOOD
Maria Bækkelie Barbora Dubovcova
Mission
reduce food waste
inspire to eat more of real food
reduce packaging material wasting
convenient vegetable product
Glass jar
130 g
94 %
Tasting
The Team
The Product
Why a spread
Value chain
Reality check
What's next?
The business offer
Market
Deal
Sales
Profit
Suppliers
Production
Sales channel
Costumers
Partner
Health shop
Food Market
Food boxes
Why?
Obesity costs EU €59 billion every year.
http://euobserver.com/news/21720
Consumers looking for healthy & convenient food.
50% of adults in EU are obese.
http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Overweight_and_obesity_-_BMI_statistics
Healthy
Tasty
FOOD PRODUCERS HAVE TO MAKE A CHANGE - on daily consumed food
stable without additives
94% of vegetables inside
the freshest possible
convenient and familiar product
organic and eco-friendly
in glass
refrigerated 28 days
local ingredients & supplier
OUR ECO-INNOVATION
Source of fibre
Low in salt
Low in fat
No added sugar
High in Vitamin A
14% of RDI of Vit A in one portion
Water
Fat
Gum
Yeast
NO
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Simple production
Ordinary machinery
(Leftovers)
Organic
In glass
Delivery by a partner
No animal ingredients
Small size
Sold through the partner
Qualities provided
94%
vegetables
without
additives
94%
Max 100°C
8 000 €
0,5 %
DK organic bread toppings market
0,12 mil €
vegetables
in glass
Cash-flow
Hire
Reality check
Negotiate
3.5 €
http://www.foodnavigator-usa.com/R-D/Are-eat-more-fruit-and-veg-campaigns-actually-working
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October 19th 2014
E330

Feasibility
Eco-innovation
Credibility
Innovation
Thank you for your attention!
Full transcript