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State Business Plan Competition

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by

Adam Massey

on 10 February 2015

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Transcript of State Business Plan Competition

Organization Chart
Directing
CEO
Department
Employees
Our Mission...
State Business Plan Presentation
February 10, 2015

C-Corporation established October 1, 2013
50,000 shares of stock authorized with 31,403 issued
Located 3000 East Gap Creek Rd. Greer, South Carolina
Offices
Production Kitchen
Warehouse Space
Ecuador
Colombia
Scope and Purpose

To provide stakeholders with an update on the growth and development of the firm.
Description
Company
To tempt the world, one bean at a time.
Presentation
Heads
Placement
48%
45%
7%
Trade Show Sales
Contractual Sales
Internet Sales
Increased 4.61%
Increased 8.39%
Unemployment Level
Inflation Rate
Disposable Personal Income
Euro Exchange Rate
Current Economic Conditions
Florida
Decreased 9.37%
SWOT
Internal
External
Strengths
Weaknesses
Opportunities
Threats
Niche Market
Control of the Manufacturing Process
Premium Quality
Current Market Shares
Single Manufacturing Facility
Price Sensitivity
Public Interest in Healthier Products
Growing Demand for Natural Ingredients
Product Innovation
Unpredictable Growth Elements (Cacao/Coffee Beans)
Economic Unrest
Low Priced Competitors
Target Market
VEI Employees
Ages range from 15 to 21
Multi-National
Affinity towards chocolate and coffee
Consumer Market
B2B Market
Corporate bundles & packages
Interested in purchasing by-products of production process
Domestic and International Firms
Product & Price
Promotion
Chocolate Temptations
Coffee Creations
Corporate Sales
Retail Value:$7.99-$13.99
Retail Value:$2.99-$14.99
Retail Value:$1,750-$3,000
Planning
Short Term Goals
Long Term Goals
Establish two additional foreign contracts with International firms by the end of March 2015
Introduce a new line of premium teas by the end of the 2014-2015 fiscal year
Donate 10% of net income to a program designed to help improve living conditions for farmers from who we source our beans
Achieve an annual increase in sales revenue of 20% in international markets by the end of the 2015-2016 fiscal year
Production Cost: $0.81 oz.
Average Margin: 68.60%
Business risks
Disruptions in Supply
Food Safety & Allergies
Economic Concerns
Segmentation
Non-Buyers
Aficionados
Commonplace Buyers
Healthy Chic
Thank You
Any Questions?

Focused on the chocolate and coffee industries
$55 billion in combined annual revenue
2,800 competitors within the U.S.
Current Industry Challenges
Decreased crop yield
Disruptions in supply due to natural disasters
Crop diseases that are resistant to antibiotics
Competitive Analysis
: 5.6%
: 0.8%
:$13,155.90
: $1 : 0.81
Strategy
Send out weekly sales promotions in native tongue
Maximize interaction between other firms at national and international trade shows
Virtual Analysis
13 countries active within our economic sector
124 firms associated with the retail sale of chocolate
63 firms associated with the retail sale of coffee
Breakdown of Euro and potential decomposition of economic system
Controlling
Controlling
Tools used to accomplish goals
Real Analysis
Choc-o-matic
Life's PURiTEA
Wired Koffee
Chocology
Cash FLow Forecasts
Income Statement Summary
Positioning
High Quality
Low Quality
Artisan Produced
Mass Production
Checklists
Decision
Force Field
Gantt Charts
Analysis
Trees
Assets
Liability
Equity
Balance Sheet Summary
+
=
$326,327
$15,557
$310,770
Full transcript