Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Hyundai_2014_WC

No description
by

Aline Park

on 9 May 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Hyundai_2014_WC

players TOP INNOCEAN WORLDWIDE Ipsos Marketing BRAND POSITIONING EUROPE NORTH AMERICA AFRICA CENTRAL & SOUTH AMERICA ASIA & PACIFIC MIDDLE EAST BRAZIL SOUTH KOREA ***** ***** Premium Technically Impeccable Progressive Good Design Good Appearance Good Good Driving Advance Warranty Dealership Performance Good Quality Intuitive Good A/S Service Good Resale Value Responsible Pleased Sustainable Smart 4.7% 91.5% Source: Brand Image Map results from quantitative analysis and Brand index is based on the Brand Attitude Study. (2nd half year of 2011.) HYUNDAI Brand Sport Marketing 201 .0 .0 3 2 6 HMC HB 20 2014 HB 20 BIG 4 HYUNDAI product FIAT VOLKSWAGEN FORD GM 70% B segment Palio ol Onix Fiesta sales in '11 2,391,589 B 20 status BRAZIL small and compact vehicles Local Production: Piracicaba affordable Fuel Eficient Reliable Durable S W O T Competitors tradition sponsors CBF official partner High brand Concept in brazilian market + + - - [ strengths ] [weaknesses ] [ opportunities ] [ threats ] INTERNAL EXTERNAL Limited MODERN STYLISH SPORTY Simple & Clean Youthful Modern Agile Sporty Stylish Elegant Dynamic Confident Safe Trustworthy Ingenious Innovate Luxurious Bold Unique Advanced Harmonious Solid Responsive Refined Fun Supportive Fluid/Sleek IDE IMA GE AL NEW GOL FIESTA PALIO CORSA HB 20 product positioning Selling Point Style Mileage Price keep down." FIAT fashion Brazil " ROBSON !!! " - NEW GOL 2010 " The gol of my life ... " When my son was born ... Dealers number of SP RJ ACTIVITIES [ 12Jun - 13July ] P 4 PRO MO ON TI S 1,5% CYCLE GYMNASTICS 1,8% Mark Simon Cavindish Daiana dos Santos / Diego Hypolito VOLLEYBALL Jaqueline Carvalho / Murilo Endres 2,1% TENNIS Roger Federer 2,2% ATHLETICS Ussain St. Leo. Bolt 2,3% MARTIAL ARTS 5,0% Anderson da Silva SWIMMING Cesar Ciello Filho 6,2% FOOTBALL 44,9% ABSENT 31.6% NEYMAR JR. FO OT BA L L 8,0% KAKÁ 5,0% MESSI
RONALDO
ROGÉRIO CENI
RONALDINHO GAÚCHO #1 #2 4,8%
3,8%
2,7%
2,7% BR AZI LI AN Base: N=1000, Unit: % ambassador ? 2007 2013 2012 October ADIDAS - " Impossible is nothing." [Raul, Henry, Beckham, Saviola.] Itaian Sky - [Location: RJ] March Gillete Mach 3 - 2008 January [ Tiger Woods, Federer, Henry] 2009 October ADIDAS - Champions League [Zidani] 2010 March PEPSI - 2010 World Cup [Drogba] 2011 November FIFA 12 PlayStation June ADIDAS Venezuela - [Location: RJ] Predator LZ [Mourinho] Disney Cup Internacinal Youth Soccer
Tournament. [David Oliver] November Gillete- [Federer] December Soccer's cover Magazine January Wise UP - English School FIFA [Rodrigo Santoro] Official Fan Shop +Gifts - Mini HB20 MODERN PREMIUM ? SP RJ Pieces and undefined prices. FIFA Official partner "Taxes "FIAT Palio and Ronaldo." ...was my father's white Gol." I gave him a gol. " NEW GOL 2DR - 2012 " Let's go BRAZIL... NEW GOL 4DR - 2012 ... the best gol you've ever saw. " + SWOT analysis " Now it's time to give him another unforgettable GOL. " IDE AL Trustworthy WORLD CUP HYUNDAI HOW HYUNDAI STATUS MAINTAIN ? TO BRAZIL'S TARGET BALL FANS LOVERS FANATICS FOOT MALE SINGLE EMPLOYEE MARRIED Powerful Economical AGE TO 20 40 !!! brazilians * + ? and HB + 20 WORLDWIDE CONCEPT + HB AND KAKÁ 20 S T Y L I S H G E A N T E L M I F A L Y "...our goal is to become the most loved car company and a trusted lifetime partner of our owners." [4Ps] promotion .... .... .... modern premium CASUAL FOLLOWERS [FOOTBALL FAN BASE]

   Domestic League / Champions League / National Football
   - World Cup, Major Events directly observe and cheer;
   - Always watching sports channels;
  - Male 87% / 15 ~ 24 years young. and segmentation. FOOTBALL FANATICS CASUAL FOLLOWERS WORLDCUP AVOIDERS Source : TGI April 2008 ~ March 2009 [GENERAL FOOTBALL FAN BASE]

   - Whether the level of the top teams and star players;
   - Big Matches focused only intermittently watching.    Sporting events such as World Cup held positive attitudes
 The proportion of women / 55 years of age or older, elderly relative.    - The group that don't have any interest in football;
   - Means not having a World Cup, etc.  Female ratio is very high / ages evenly distributed by Eui Sun Chung ... HYUNDAI ? "Football is the world's game... English is the world's language." " Get ready for the game!!" The official English School of FIFA World Cup 2014. "Football will bring the world and opportunities for Brazil until the world cup ..." " I speak English." " I speak football." [ Rodrigo Santoro and Kaká ] ambassador 2014 TRICK ART picture HYUNDAI FAN PARK -magnet picture -polaroid picture 2014 BRASIL WC fans Test Drive Picture of the DAY HB 20 + -Pão de Açúcar -Christ Monument -Paulista Avenue ... = prizes [examples] Luca Celico Leite Dad and Son + Football 20 + HB Obrigado !! Thank You INTERNSHIP PROGRAM Mascot Stadiums zones Touristic KAKÁ BRAZIL'S TEAM ... PARK, Aline [SANG AH] 18 years later December 2012 January 2013 INTERACTIVE TOUCH SCREEN PAINEL HB 20 4 9 2 DAYS International Internship Program
Full transcript