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UNIT #5: FOOD PHOTOGRAPHY

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by

Mrs. Trinh

on 26 April 2016

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Transcript of UNIT #5: FOOD PHOTOGRAPHY

FOOD PHOTOGRAPHY
What is Food Photography?
*It is a type of commercial/product photography and is considered a specialization of still life.

*Food photography has the purpose of attracting viewers in the form of cookbooks, magazines, blogs, packaging, menus, advertisements and grocery flyers.

*Food photography has become exponentially popular in the recent generation due to the easy accessibility of cameras during meals, such as cellphones. The sharing of it has also become more popular due to social media, such as twitter, instagram, tumblr, blogspot...etc.
1) Food Photography Lighting
FRUIT NINJA ACTIVITY
David Loftus' Food Photography Lighting Tips
Find lighting that is closest to white as possible. You want to keep the light tint neutral so that the food is presented as it actually looks
In the World of Professional Food Photography...
Food photography involves team work between:
-Photographer
-Chef
-Food Stylist
-Prop Stylist
-Client
Process of Professional Food Photography:

1) Client picks a photographer that will be able to take photos in the style they prefer
2) Client and photographer(s) meet to talk, write down and draw sketches of the vision
3) Client contacts a chef & photographer contacts a food stylist and a prop stylist
4) They schedule a photoshoot day and charges a certain amount of $ per hour.
5) Clients usually receive a USB with hundreds of photos to choose from (Prices range from$1000 - $5000)
FOOD PHOTOGRAPHY BACK THEN
Most commonly in older food photographer, one angle was used; high angle. High angle ensured that you could see everything.

Old food photography also always used full focus. The use of different apertures and blur was not a trend in photography at the time.

FOOD PHOTOGRAPHY NOW
1) We experiment with angles
2) We use focus and blur
3) We take photos of the raw ingredients before the final product
PROPS FOR FOOD PHOTOGRAPHY
1) You can use different coloured/textured backgrounds

2) You can shoot on different surfaces:
-wood
-floor
-marble
-fabric
-glass

3) You can use other props such as:
-fruit, flowers, bowls, spoons, forks...etc.
FOOD PHOTOGRAPHY PROJECT
* Choose a NON-BAKE/NON-COOK recipe
*Keep it simple
*Don't pick something that will melt fast (Ice cream)
*Ex: Salad, parfait, trail mix, cheese and crackers, dip, guacamole, fruit bowl
Photo of the Day
Where have you seen the use of food photography?
Photo of the Day
http://www.cirivision.com/2012/05/shoot-fruit-against-light.html
Grocery Flyers
Cookbooks
Magazines
Product Scents/Flavouring
Advertisements/
Coupons
Food Blogs
Menus
Food as art
http://bethgalton.com/conceptual/
Fruit in Carbonated
Water
http://www.foodhappy.ca/
http://iamafoodblog.com/
http://www.topwithcinnamon.com/
Food Photography
Where to start?
Gather photos that you like. Create an inspiration board.
Create an inspiration board ONLINE

http://www.pinterest.com/pinchofyum/food-photography/
Create a PHYSICAL inspiration board
Vis Com 9: Food blogging/recipes
Other Ideas for Cut Food
Important things to consider:
-background/base
-only use natural/white lighting (window lighting)
-Use reflectors/white paper if light is too harsh
Journal Entry
Food as ART
Food can be photographed merely for the purpose of being appreciated for what it is.
Food from a different/modern angle
Food Patterns
Work indvidually or with a partner. You must create 2 or more patterns using food.
1) You may choose from the following food categories: VEGGIES, CEREAL, or PARTY MIX

2) Pick a plain background. Make sure your food doesn't blend in with the paper. Feel free to try different coloured backgrounds. Recycle when finished

3) Create and photograph 2 patterns (using the same food. One FORMAL pattern, one LOOSE pattern) and upload onto one of your blogs. (indicate group members). You can call the blog post "Food Patterns" or "Modern Food Photography" You can create and photograph more than 2 if you're done early!
Feel free to take photos landscape and/or portrait.
formal pattern
loose pattern
**You can eat the food when you're completely finished, or you can discard it.
http://littlemissgala.blogspot.ca/search?updated-max=2014-04-04T18:30:00-07:00&max-results=7
http://www.foodhappy.ca/
http://www.topwithcinnamon.com/
http://www.the-farmersdaughter.com/
Full transcript