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UNIT #5: FOOD PHOTOGRAPHY
Transcript of UNIT #5: FOOD PHOTOGRAPHY
What is Food Photography?
*It is a type of commercial/product photography and is considered a specialization of still life.
*Food photography has the purpose of attracting viewers in the form of cookbooks, magazines, blogs, packaging, menus, advertisements and grocery flyers.
*Food photography has become exponentially popular in the recent generation due to the easy accessibility of cameras during meals, such as cellphones. The sharing of it has also become more popular due to social media, such as twitter, instagram, tumblr, blogspot...etc.
1) Food Photography Lighting
FRUIT NINJA ACTIVITY
David Loftus' Food Photography Lighting Tips
Find lighting that is closest to white as possible. You want to keep the light tint neutral so that the food is presented as it actually looks
In the World of Professional Food Photography...
Food photography involves team work between:
Process of Professional Food Photography:
1) Client picks a photographer that will be able to take photos in the style they prefer
2) Client and photographer(s) meet to talk, write down and draw sketches of the vision
3) Client contacts a chef & photographer contacts a food stylist and a prop stylist
4) They schedule a photoshoot day and charges a certain amount of $ per hour.
5) Clients usually receive a USB with hundreds of photos to choose from (Prices range from$1000 - $5000)
FOOD PHOTOGRAPHY BACK THEN
Most commonly in older food photographer, one angle was used; high angle. High angle ensured that you could see everything.
Old food photography also always used full focus. The use of different apertures and blur was not a trend in photography at the time.
FOOD PHOTOGRAPHY NOW
1) We experiment with angles
2) We use focus and blur
3) We take photos of the ingredients before the final product
PROPS FOR FOOD PHOTOGRAPHY
1) You can use different coloured/textured backgrounds
2) You can shoot on different surfaces:
3) You can use other props such as:
-fruit, flowers, bowls, spoons, forks...etc.
FOOD PHOTOGRAPHY PROJECT
* Choose a NON-BAKE/NON-COOK recipe
*Keep it simple
*Don't pick something that will melt fast (Ice cream)
*Ex: Salad, parfait, trail mix, cheese and crackers, dip, guacamole, fruit bowl
Where have you seen the use of food photography?
Food as art
Fruit in Carbonated
Where to start?
Gather photos that you like. Create an inspiration board.
Create an inspiration board ONLINE
Create a PHYSICAL inspiration board
Other Ideas for Cut Food
Food as ART
Food can be photographed merely for the purpose of being appreciated for what it is.
Food from a different/modern angle
Work indvidually or with a partner. You must create 2 or more patterns using food. THIS IS FOR MARKS
1) Pick up a cereal mix
2) Pick a plain background. Make sure your food doesn't blend in with the paper. Feel free to try different coloured backgrounds. Recycle when finished
3) Create and photograph 2 patterns (using the same food. One FORMAL pattern, one LOOSE pattern) and upload onto one of your blogs. (indicate group members). You can call the blog post "Food Patterns" or "Modern Food Photography" You can create and photograph more than 2 if you're done early!
Feel free to take photos landscape and/or portrait.
**You can eat the food when you're completely finished, or you can discard it.
1) Sharing recipes
Food bloggers use a variety of photos and text to tell a story.
David Loftus: Jamie Oliver's food photographer
Good lighting is the single most important criteria for good photography, and the very best light is indirect/soft window daylight. It gives your food a bright, even glow, and doesn't tint colors in the way that indoor lighting typically does.
But when it comes to natural light, you may find yourself tempted to instead move your food into that alluring patch of bright, beautiful sunlight. Don't. Direct sunlight tends to be harsh, creating dark distracting shadows.
BALANCE YOUR LIGHT TONE
USING WHITE BALANCE
*TRY DIFFERENT ANGLES
*TRY DIFFERENT DISTANCES
USE THE SWEEP TECHNIQUE FOR seamless BACKGROUND. TRY DIFFERENT COLOURS.
also...play with the aperture!
YOUR TURN TO PRACTICE!
-Find a spot with soft lighting
-Set white balance (optional)
-Use white paper/reflectors to redirect light (optional)
-Try different angles
-PICK A BACKGROUND
-PICK A DECORATIVE NAPKIN (or not)
-CHOOSE A GARNISH (or not)
Google "CUT FOOD PHOTOGRAPHY"
Create blog post, "Cut Food Analysis"
Copy your chosen image into your post.
Write a descriptive paragraph about. It must be written with full sentences. (At least 8 ideas/observations must be presented)
You can take your photos at the SAME distance, or different. Your photos must be taken with a straight-on angle.